SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic.
Source: Inman News
Let’s talk about S-E-O: What agents need to know now
Published in Agent, AI, artificial intelligence, authenticity, Bytedance, charlotte, ChatGPT, Content Marketing, digital marketing, google, houston, inman connect, Inman Connect San Diego, instagram, Jason Keath, Jessi Healey, jimmy burgess, Marketing, Real Estate Agents, RISE framework, san diego, search engine optimization, Select, SEO, service, social media, social media marketing, TikTok and Trending
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from AIMore posts in AI »
- Can agents use AI to help with contracts and disclosures?
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- AI slop is flooding social feeds and reshaping real estate marketing
More from artificial intelligenceMore posts in artificial intelligence »
- Future-proof your digital footprint for 2026 (and beyond)
- Can agents use AI to help with contracts and disclosures?
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- How this team leader built a 90% repeat and referral business
More from authenticityMore posts in authenticity »
- Why ‘leadership’ shouldn’t be a dirty word in real estate
- What Zillow’s marketing genius can teach you about social media
- How a Disney-inspired listing video turned heads (on a $0 budget)
- Can you tell what’s real anymore? How AI video is testing our trust
- 5 Back to Basics luxury real estate trends for 2025
More from BytedanceMore posts in Bytedance »
- What real estate agents can learn from TikTok, Tylenol and Disney
- From TikTok to memes, the battle over who shapes culture
- The rise of punk rock kindness: What Superman teaches us about content that sticks
- Trending: Duo’s demise, dislikes and the cost of comparison
- DeepSeek AI: Game-changer or data privacy minefield?
More from charlotteMore posts in charlotte »
- Your 1st 5 minutes with ChatGPT: A no-fear guide for agents
- 2 Americas: Housing markets the Great Rebalancing has left behind
- 7 critical questions to ask before opening an expansion office
- Home prices climbed in February — but the momentum is cooling
- Corcoran Affiliates’ Anton: ‘We’re being true to who we are’
More from ChatGPTMore posts in ChatGPT »
- AI slop is flooding social feeds and reshaping real estate marketing
- Damian Eales on ‘imminent’ Realtor.com app for ChatGPT [EXCLUSIVE]
- Brokers are losing to ChatGPT. Here are 10 new AI rules of the road
- 3 essential AI prompts to make real estate writing easier than ever
- Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere
More from Content MarketingMore posts in Content Marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- If price is king, why do we even market new listings?
More from digital marketingMore posts in digital marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
More from googleMore posts in google »
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- KW’s Jason Abrams on the ‘paradox’ of artificial intelligence
- How to spy on your real estate competitors (to improve your ads)
- 3 Google Business Profile mistakes you can’t afford to make
- 55 power users spill their AI secrets to a slicker real estate workflow
More from houstonMore posts in houston »
More from inman connectMore posts in inman connect »
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- Inman is celebrating 30 years of community, and you’re invited
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Innovation takes the stage at Inman Connect New York
- The path for Compass-Anywhere: Take the Intel Index survey today
More from Inman Connect San DiegoMore posts in Inman Connect San Diego »
- Inman is celebrating 30 years of community, and you’re invited
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
- Brad Inman: ‘AI will be god-like,’ and other real estate predictions
- Data confirmation, compensation, Opendoor resignation: Top 5
More from instagramMore posts in instagram »
- Can agents use AI to help with contracts and disclosures?
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- The end of ‘just listed’ marketing (and what to do instead)
- Learning to lead: 5 practices that help moms thrive in real estate
More from Jessi HealeyMore posts in Jessi Healey »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- AI was built to replace us — but it might end up freeing us
More from jimmy burgessMore posts in jimmy burgess »
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Everything you need to know about social media in under 1,100 words
- This week was all about NAR: Inman’s Top 5 stories
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- FICO scores, magic phrases, earnings digs: Inman Top 5
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from Real Estate AgentsMore posts in Real Estate Agents »
- Listing leverage: How to win the game of securing sellers
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- Coldwell Banker nabs 1,300-agent affiliate from Berkshire Hathaway
- NAR’s new consumer profile shows agents how to thrive in 2026
More from san diegoMore posts in san diego »
- Bayview merger positions Guild Mortgage for refinancing boom
- Delistings and discounts jump as holiday season approaches
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- 53% of US homes lost value from 2024 — but it’s not a crash
- Inman is celebrating 30 years of community, and you’re invited
More from search engine optimizationMore posts in search engine optimization »
- Future-proof your digital footprint for 2026 (and beyond)
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- Dispatches from NAR NXT as real estate grapples with AI
- Recession? Membership? Blessings? Inman Top 5
- Want AI to recommend you in online search? Do these 7 things
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from SEOMore posts in SEO »
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from social mediaMore posts in social media »
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- 41 years, 8 lessons, 1 truth about real estate that never changes
More from social media marketingMore posts in social media marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- The end of ‘just listed’ marketing (and what to do instead)
More from TikTokMore posts in TikTok »
- AI slop is flooding social feeds and reshaping real estate marketing
- The end of ‘just listed’ marketing (and what to do instead)
- Crack the code on social media: Now Streaming
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- The rise of AI fakes could erode trust in real estate marketing
More from TrendingMore posts in Trending »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- The rise of AI fakes could erode trust in real estate marketing
Be First to Comment