The upending of NAR’s cooperative compensation rule is a double-edged sword for Zillow and its rivals, experts told Inman. These are the tools and tactics they’re adopting to suit the moment.
Source: Inman News
‘It’s an arms race’: How portals are adapting to the commission crunch
Published in Agent, Andy Florance, Anthony Panebianco, Ask Redfin, Brokerage, business strategy, buyer agents, buyer's agent, commissions, costar group, damian eales, digital twinning, glenn kelman, homes.com, John Campbell, listing agents, listing model, Markets & Economy, matterport, NAR settlement, portal traffic, portal wars, realtor.com, Redfin, rich barton, Ryan Thomasello, Select, Technology and Zillow
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