Don’t fall into the “be everything to everyone” trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering your true niche.
Source: Inman News
Ideal clients only: 5 steps for finding your true calling (and niche)
Published in Agent, coldwell banker, Debra Trappen, first-time homebuyers, ideal client, LGBTQ, luxury real estate, Marketing, Marketing & Branding Month, Marketing All-Star Awards, new agent, niche, niche marketing, niche statement, pacific northwest, portland, Red Threads Collective, Select, service, specialize, theme-month-202503 and women
More from AgentMore posts in Agent »
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- Crack the code on social media: Now Streaming
- NAR scores a victory in buyer commission lawsuit
- FICO scores, magic phrases, earnings digs: Inman Top 5
More from coldwell bankerMore posts in coldwell banker »
- Despite unease, Compass poised to retain most Anywhere agents
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Former Coldwell Banker CEO on affordability and ‘purple’ policies
- Robert Reffkin: My commitments to Anywhere’s brands
More from Debra TrappenMore posts in Debra Trappen »
- Ditch the senseless hustle: How to create a business and life you love
- How to build a soul-aligned support circle that elevates your vision
- Stop undervaluing your work: Say no with confidence, own your worth
- How to show up online without selling out: Visibility with integrity
- Lead with Fire: Energy management for soulful leaders
More from first-time homebuyersMore posts in first-time homebuyers »
- Stop freaking out about 50-year mortgages. They might save the housing market
- Northeast sees strongest price gains in Q3 as median single-family home price hits $426,800
- Share of first-time homebuyers falls to lowest point ever
- Fannie and Freddie build net worths for planned Q2 2026 public offering
- Existing-home sales gain momentum in September amid falling mortgage rates
More from ideal clientMore posts in ideal client »
More from LGBTQMore posts in LGBTQ »
More from luxury real estateMore posts in luxury real estate »
- Inman is celebrating 30 years of community, and you’re invited
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- Should real estate agents have tattoos? The pros weigh in
- Learn everything, be curious and show up to succeed in real estate
More from MarketingMore posts in Marketing »
- RateMyAgent and Curated Social merge to form Renowned platform
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
More from Marketing & Branding MonthMore posts in Marketing & Branding Month »
- The 411 conversion model: A simple system to generate more referrals
- It’s easier than you think: 10 simple steps to turn 1 listing into 4
- ERA hits a home run with Major League Baseball campaign
- 4 advanced marketing tactics for real estate teams that really work
- 5 reasons being a new agent can be your secret superpower
More from Marketing All-Star AwardsMore posts in Marketing All-Star Awards »
- The 411 conversion model: A simple system to generate more referrals
- ERA hits a home run with Major League Baseball campaign
- The proptech startup media guide: Build trust through earned media
- What’s your best marketing tip for 2025? Pulse
- The proptech startup media guide: Where to focus your marketing 1st
More from new agentMore posts in new agent »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- ‘Selling the OC’ drops today. Get to know the agents
- How to keep agents motivated if they’re worried about commissions
- How a new agent turned hateful social media comments into a growth opportunity
- What Zillow’s marketing genius can teach you about social media
More from nicheMore posts in niche »
More from niche marketingMore posts in niche marketing »
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
- Foreclosures are on the rise. Here’s how to lean into the shift and develop a new income stream
- 5 things to do today to give yourself a fighting chance on ChatGPT
- How agents like Ryan Serhant build businesses on social media
- Surviving Year 1: Honest lessons from agents who made it
More from pacific northwestMore posts in pacific northwest »
- Why independent brokerages matter more than ever amid real estate consolidation
- AI expert: Agents must harness AI or be replaced by those who do
- It’s a higher-for-longer world, and we’re just living in it: Economist
- Amid a fairly flat market, May held some nice surprises: Economist
- Can tariff walkbacks keep the economy humming? Economist
More from portlandMore posts in portland »
- The inventory surge is sputtering. See how your market stacks up
- 5 types of social posts that are filling agents’ pipelines right now (with examples to copy)
- More than half of metros stray from ‘balanced’ housing market
- Why Flyhomes is quitting the real estate brokerage business
- Here are the markets where homebuyers have the upper hand
More from Red Threads CollectiveMore posts in Red Threads Collective »
- Ditch the senseless hustle: How to create a business and life you love
- How to build a soul-aligned support circle that elevates your vision
- Stop undervaluing your work: Say no with confidence, own your worth
- How to show up online without selling out: Visibility with integrity
- Lead with Fire: Energy management for soulful leaders
More from SelectMore posts in Select »
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- NAR scores a victory in buyer commission lawsuit
- Where else is Zillow not enforcing its private listing ban?
More from serviceMore posts in service »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
- Why independent brokerages matter more than ever amid real estate consolidation
More from theme-month-202503More posts in theme-month-202503 »
- The 411 conversion model: A simple system to generate more referrals
- It’s easier than you think: 10 simple steps to turn 1 listing into 4
- ERA hits a home run with Major League Baseball campaign
- 4 advanced marketing tactics for real estate teams that really work
- 5 reasons being a new agent can be your secret superpower
More from womenMore posts in women »
Be First to Comment