As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives.
Source: Inman News
How top teams and agents can create real estate clients for life
Published in Agent, bernice ross, BrokerageUp, client relationships, Columns, Concierge-level Onboarding Experience, cultivating client relationships, customer for life, Customer Life Strategy, customer-for-life strategy, homes.com, inman community, Lead Generation, Onboarding Experience, Personalized Communications, real estate agent, real estate client, real estate clients, real estate team, RealEstateCoach.com, RealEstateWealthForWomen.com, Redfin, relationship building, rocket companies, san diego, Select, service, teams and Zillow
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from bernice rossMore posts in bernice ross »
More from BrokerageUpMore posts in BrokerageUp »
More from client relationshipsMore posts in client relationships »
- Giving back in a time of uncertainty: How real estate leaders are changing lives
- Should real estate agents have tattoos? The pros weigh in
- Why gratitude and joy matter in the season of giving (and every season)
- The anti-lawsuit way of presenting your fee: Now Streaming
- 10 old school marketing strategies that still work in this tough market
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from customer-for-life strategyMore posts in customer-for-life strategy »
More from homes.comMore posts in homes.com »
- Dispatches from NAR NXT as real estate grapples with AI
- Realtor.com CEO talks ‘serious competitors,’ says ‘quality is really what we’re interested in’
- Realtors reject proposal to require disclosure of more referral fees
- Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel
- Zillow defends private listing rule, criticizes Compass in new filing
More from inman communityMore posts in inman community »
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from Onboarding ExperienceMore posts in Onboarding Experience »
More from real estate agentMore posts in real estate agent »
- Can agents use AI to help with contracts and disclosures?
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- Why I’m still grateful to be a real estate professional
- The right calendar is an easy button for your listing process
- NAR’s new consumer profile shows agents how to thrive in 2026
More from real estate clientMore posts in real estate client »
More from real estate clientsMore posts in real estate clients »
More from real estate teamMore posts in real estate team »
- What it takes to build a $100M real estate brand with heart
- Leadershift: How brokers and team leaders can prepare for 2026
- Tech-focused, indie, big-box or family-style? How to choose the right brokerage for your team
- The quickest way to make your team look 10 times more professional online
- 5 questions to help you decide what you want in your next job
More from RealEstateCoach.comMore posts in RealEstateCoach.com »
More from RealEstateWealthForWomen.comMore posts in RealEstateWealthForWomen.com »
- 5 costly mistakes agents make with ChatGPT (and how to fix them)
- Want to close more deals? Learn to speak your clients’ language
- To team or not to team? 10 things you must know as you decide
- 5 reasons marketing your listings to other agents still wins deals
- 20 statements to help you identify your go-to team members
More from RedfinMore posts in Redfin »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Bayview merger positions Guild Mortgage for refinancing boom
- Zillow reverses course and removes climate data from listings
- Delistings and discounts jump as holiday season approaches
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
More from relationship buildingMore posts in relationship building »
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- Everything you need to know about social media in under 1,100 words
- 3 essential AI prompts to make real estate writing easier than ever
- KW’s Jason Abrams on the ‘paradox’ of artificial intelligence
- 215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
More from rocket companiesMore posts in rocket companies »
- Bayview merger positions Guild Mortgage for refinancing boom
- Zillow’s listing ban hangs in the balance after 4-day hearing
- Redfin site fluke exposed past users’ data on listing contact forms
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- AI key to growing Rocket, Redfin and Mr. Cooper under one roof
More from san diegoMore posts in san diego »
- Bayview merger positions Guild Mortgage for refinancing boom
- Delistings and discounts jump as holiday season approaches
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- 53% of US homes lost value from 2024 — but it’s not a crash
- Inman is celebrating 30 years of community, and you’re invited
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from ZillowMore posts in Zillow »
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow reverses course and removes climate data from listings
- After failed NAR vote, brokerages beef up referral disclosures
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- Delistings and discounts jump as holiday season approaches
Be First to Comment