Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired.
Source: Inman News
How to protect your business during a brokerage merger
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from Anywhere Real EstateMore posts in Anywhere Real Estate »
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- NAR scores a victory in buyer commission lawsuit
- Why independent brokerages matter more than ever amid real estate consolidation
- Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere
- Anywhere expects preservation of brand ‘independence’ after Compass merger
More from branding and marketingMore posts in branding and marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- How to audit your brand like a marketing pro
- Switching brokerages? Here’s your ultimate brand transition playbook
- 9 real estate lead-gen mistakes that are killing your ROI
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from brokerage mergerMore posts in brokerage merger »
More from century 21More posts in century 21 »
More from client relationshipsMore posts in client relationships »
- Giving back in a time of uncertainty: How real estate leaders are changing lives
- Should real estate agents have tattoos? The pros weigh in
- Why gratitude and joy matter in the season of giving (and every season)
- The anti-lawsuit way of presenting your fee: Now Streaming
- 10 old school marketing strategies that still work in this tough market
More from coldwell bankerMore posts in coldwell banker »
- Coldwell Banker nabs 1,300-agent affiliate from Berkshire Hathaway
- Despite unease, Compass poised to retain most Anywhere agents
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Former Coldwell Banker CEO on affordability and ‘purple’ policies
More from compassMore posts in compass »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- Zillow’s listing ban hangs in the balance after 4-day hearing
More from Content MarketingMore posts in Content Marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- If price is king, why do we even market new listings?
More from customer relationship managementMore posts in customer relationship management »
- 5 lead-generation metrics you must review before 2026 begins
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- Everything you need to know about social media in under 1,100 words
- Dispatches from NAR NXT as real estate grapples with AI
- 10 tips for having the best holiday season ever
More from Derek CarlsonMore posts in Derek Carlson »
More from M&AMore posts in M&A »
- Compass provides long-awaited clarity on the Anywhere merger
- Christie’s president wants to dominate luxury real estate
- Why the Compass-Anywhere merger won’t be real estate’s LVMH
- Real estate leaders weigh in on Compass-Anywhere: The Download
- The Compass-Anywhere merger: When elite meets scale, what happens to value propositions?
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from marketing materialsMore posts in marketing materials »
More from mergers and acquisitionsMore posts in mergers and acquisitions »
More from Naples, FloridaMore posts in Naples, Florida »
More from personal brandMore posts in personal brand »
- Crack the code on social media: Now Streaming
- 5 types of social posts that are filling agents’ pipelines right now (with examples to copy)
- 5 questions to help you decide what you want in your next job
- 7 hidden mistakes agents are making (and what to do instead)
- What top real estate agents do that struggling agents don’t
More from personal brandingMore posts in personal branding »
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Finish 2025 strong by checking these 10 to-dos off your list
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- How a new agent turned hateful social media comments into a growth opportunity
- How agents like Ryan Serhant build businesses on social media
More from real estate agentMore posts in real estate agent »
- Can agents use AI to help with contracts and disclosures?
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- Why I’m still grateful to be a real estate professional
- The right calendar is an easy button for your listing process
- NAR’s new consumer profile shows agents how to thrive in 2026
More from real estate brokerageMore posts in real estate brokerage »
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Walshe murder trial: Defense floats new story in opening statement
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- After failed NAR vote, brokerages beef up referral disclosures
- 3 under-the-radar trends from October’s Intel Index survey
More from Realty One GroupMore posts in Realty One Group »
- 5 questions to help you decide what you want in your next job
- Compass-Anywhere merger FAQ: How will it change real estate?
- Las Vegas Realtors removes incoming board member following inflammatory Charlie Kirk posts
- Portal wars field a new fighter — backed by the country’s largest news publisher
- Buyer antitrust suit alleges Real, Realty One, Vanguard and The Agency conspiracy
More from referral networksMore posts in referral networks »
- Inman is celebrating 30 years of community, and you’re invited
- Agents, don’t make big moves yet due to the Compass-Anywhere deal
- The 60-deal-a-year referral-based blueprint anyone can implement
- A blockbuster roster of luxury icons are heading to San Diego in July
- A comprehensive guide to finding inventory in today’s market
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from social mediaMore posts in social media »
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- 41 years, 8 lessons, 1 truth about real estate that never changes
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
Be First to Comment