Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired.
Source: Inman News
How to protect your business during a brokerage merger
More from AgentMore posts in Agent »
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- Crack the code on social media: Now Streaming
- NAR scores a victory in buyer commission lawsuit
- FICO scores, magic phrases, earnings digs: Inman Top 5
More from Anywhere Real EstateMore posts in Anywhere Real Estate »
- NAR scores a victory in buyer commission lawsuit
- Why independent brokerages matter more than ever amid real estate consolidation
- Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Robert Reffkin: My commitments to Anywhere’s brands
More from branding and marketingMore posts in branding and marketing »
More from BrokerageMore posts in Brokerage »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Where else is Zillow not enforcing its private listing ban?
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Why independent brokerages matter more than ever amid real estate consolidation
- Alexander brothers denied motion to dismiss sex-trafficking charges
More from brokerage mergerMore posts in brokerage merger »
More from century 21More posts in century 21 »
More from client relationshipsMore posts in client relationships »
- Should real estate agents have tattoos? The pros weigh in
- Why gratitude and joy matter in the season of giving (and every season)
- The anti-lawsuit way of presenting your fee: Now Streaming
- 10 old school marketing strategies that still work in this tough market
- 11 ways to rebuild if your internal ‘check engine light’ comes on
More from coldwell bankerMore posts in coldwell banker »
- Despite unease, Compass poised to retain most Anywhere agents
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Former Coldwell Banker CEO on affordability and ‘purple’ policies
- Robert Reffkin: My commitments to Anywhere’s brands
More from compassMore posts in compass »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Where else is Zillow not enforcing its private listing ban?
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Why independent brokerages matter more than ever amid real estate consolidation
- Inman is celebrating 30 years of community, and you’re invited
More from Content MarketingMore posts in Content Marketing »
- 3 essential AI prompts to make real estate writing easier than ever
- What Tom Ferry’s latest poll reveals about the future-focused agent
- Yes, the current market is brutal, but ‘boomsday’ is on the way
- How to audit your brand like a marketing pro
- What Starbucks, TikTok and Taco Bell can teach us about marketing
More from customer relationship managementMore posts in customer relationship management »
More from Derek CarlsonMore posts in Derek Carlson »
More from M&AMore posts in M&A »
- Compass provides long-awaited clarity on the Anywhere merger
- Christie’s president wants to dominate luxury real estate
- Why the Compass-Anywhere merger won’t be real estate’s LVMH
- Real estate leaders weigh in on Compass-Anywhere: The Download
- The Compass-Anywhere merger: When elite meets scale, what happens to value propositions?
More from MarketingMore posts in Marketing »
- RateMyAgent and Curated Social merge to form Renowned platform
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
More from marketing materialsMore posts in marketing materials »
More from mergers and acquisitionsMore posts in mergers and acquisitions »
More from Naples, FloridaMore posts in Naples, Florida »
More from personal brandMore posts in personal brand »
- Crack the code on social media: Now Streaming
- 5 types of social posts that are filling agents’ pipelines right now (with examples to copy)
- 5 questions to help you decide what you want in your next job
- 7 hidden mistakes agents are making (and what to do instead)
- What top real estate agents do that struggling agents don’t
More from personal brandingMore posts in personal branding »
- Finish 2025 strong by checking these 10 to-dos off your list
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- How a new agent turned hateful social media comments into a growth opportunity
- How agents like Ryan Serhant build businesses on social media
- Switching brokerages? Here’s your ultimate brand transition playbook
More from real estate agentMore posts in real estate agent »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Stop waiting for permission: Why leadership starts with self-trust
- 3 essential AI prompts to make real estate writing easier than ever
- Should real estate agents have tattoos? The pros weigh in
- Despite unease, Compass poised to retain most Anywhere agents
More from real estate brokerageMore posts in real estate brokerage »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
More from Realty One GroupMore posts in Realty One Group »
- 5 questions to help you decide what you want in your next job
- Compass-Anywhere merger FAQ: How will it change real estate?
- Las Vegas Realtors removes incoming board member following inflammatory Charlie Kirk posts
- Portal wars field a new fighter — backed by the country’s largest news publisher
- Buyer antitrust suit alleges Real, Realty One, Vanguard and The Agency conspiracy
More from referral networksMore posts in referral networks »
- Inman is celebrating 30 years of community, and you’re invited
- Agents, don’t make big moves yet due to the Compass-Anywhere deal
- The 60-deal-a-year referral-based blueprint anyone can implement
- A blockbuster roster of luxury icons are heading to San Diego in July
- A comprehensive guide to finding inventory in today’s market
More from serviceMore posts in service »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
- Why independent brokerages matter more than ever amid real estate consolidation
More from social mediaMore posts in social media »
- RateMyAgent and Curated Social merge to form Renowned platform
- Crack the code on social media: Now Streaming
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- AI was built to replace us — but it might end up freeing us
- How a new agent turned hateful social media comments into a growth opportunity
More from teamsMore posts in teams »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
Be First to Comment