Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off.
Source: Inman News
How to define your target audience without losing existing business
Published in Agent, Amherst Madison, boise, brand identity, branding, business building, Columns, Content Marketing, define your audience, idaho, inman connect, Lead Generation, Marketing, new agent, niche, niches, nick schlekeway, real estate marketing, real estate niche, referral business, repeat and referral business, riches are in the niches, san diego, Select, service, specialization, target audience and teams
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from Amherst MadisonMore posts in Amherst Madison »
- Inman announces the newest members of the 2025 Golden I Club
- Inman announces the 2025 Golden I Club finalists, celebrating the leaders in luxury real estate
- The 3 stages of a listing — and how to win each one
- How smart brokerages are scaling service and redefining leverage
- Why staging your listing matters more than you think
More from boiseMore posts in boise »
More from brand identityMore posts in brand identity »
More from brandingMore posts in branding »
More from business buildingMore posts in business building »
- The 7 C’s of highly successful agents (and how to apply them)
- Why minor course corrections can make a major difference in your real estate business
- No gimmicks: Just 5 things that work for real estate entrepreneurs
- 7 tired business strategies that are costing you closings
- Using systems to scale: Run your business, don’t let it run you
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from Content MarketingMore posts in Content Marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- If price is king, why do we even market new listings?
More from idahoMore posts in idaho »
- How to audit your brand like a marketing pro
- Teams Spotlight: Dave Umphress, Flourish Collective
- One year later, 5 agents look at how buyer agent compensation changes have reshaped real estate
- Home prices tick up to new record-high amid signs of softening in more markets
- A tale of 2 housing markets as price declines spread to the West
More from inman connectMore posts in inman connect »
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- Inman is celebrating 30 years of community, and you’re invited
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Innovation takes the stage at Inman Connect New York
- The path for Compass-Anywhere: Take the Intel Index survey today
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from new agentMore posts in new agent »
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
More from nicheMore posts in niche »
More from nichesMore posts in niches »
- Back to the land: What real estate agents need to know about the off-grid and homesteading surge
- 4 secrets for making every moment count in real estate
- Here’s why specialization matters for buyer’s agents
- 3 advantages of tailoring your marketing strategy to niche buyers
- The agent’s guide to crafting a winning unique value proposition
More from nick schlekewayMore posts in nick schlekeway »
- The 3 stages of a listing — and how to win each one
- Rethinking NAR’s speech policy, CCP, settlement: Inman Top 5
- How smart brokerages are scaling service and redefining leverage
- Zillow’s clarity, Tutor’s clap back, LionDesk’s closure: Inman Top 5
- Serhant’s diss, Homes.com’s boost, Caballero’s record: Top 5
More from real estate marketingMore posts in real estate marketing »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- If price is king, why do we even market new listings?
More from real estate nicheMore posts in real estate niche »
More from referral businessMore posts in referral business »
- Everything you need to know about social media in under 1,100 words
- 9 smart (and affordable) ways to generate real estate leads this fall
- 7 hidden mistakes agents are making (and what to do instead)
- Closing is the lifetime launchpad for client follow-up: Step 8
- How this agent gets 98% of his business from referrals
More from repeat and referral businessMore posts in repeat and referral business »
- 7 signs your business is thriving (even when the market isn’t)
- In like a lion: 10 ways to grab market share this spring
- Your step-by-step referral-based real estate business blueprint
- How agents can rise to the top of their market in the next 90 days
- Has Compass cracked the repeat and referral code? The Download
More from riches are in the nichesMore posts in riches are in the niches »
More from san diegoMore posts in san diego »
- Bayview merger positions Guild Mortgage for refinancing boom
- Delistings and discounts jump as holiday season approaches
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- 53% of US homes lost value from 2024 — but it’s not a crash
- Inman is celebrating 30 years of community, and you’re invited
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from specializationMore posts in specialization »
More from target audienceMore posts in target audience »
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
Be First to Comment