Jordan Silver said essentially all of his business comes in through Instagram today, but he continues to practice traditional forms of real estate marketing, too. Agents need to keep evolving and have fun with their content marketing to succeed, he said.
Source: Inman News
How this agent sold $20M in real estate in the past 12 months through Instagram
Published in Agent, apartment tours, broker, brown harris stevens, content creation, Content Marketing, Corcoran Group, inman, instagram, instagram leads, Jordan Silver, luxury, luxury lens, luxury real estate, luxury_lens, Marcus-Wells, Marcus-Wells Team, Million Dollar Listing, new york city, Phil Wells, real estate agent, real estate leads, real estate marketing, real estate reality tv, residential real estate, Select, social media marketing, TikTok, video home tours and youtube
More from AgentMore posts in Agent »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Former agent convicted of swindling woman out of her home
- The modern tech stack agents and brokerages need now: Streaming
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Here’s the essential reading on the Compass-Anywhere deal
More from apartment toursMore posts in apartment tours »
More from brokerMore posts in broker »
- BrightMLS and proptech startup Ocusell launch joint venture
- The State of Real Estate Marketing: Grow Your Real Estate Business with the Right Tools
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- This is where the future of Texas real estate comes to life
- These agents are ‘drowning.’ AI was supposed to save them
More from brown harris stevensMore posts in brown harris stevens »
- In an uncertain market, Inman Connect New York offers solutions
- Bess Freedman on the market, private listings and 2026
- A bunch of big real estate teams are making big moves
- Inman announces the newest members of the 2025 Golden I Club
- Inman announces the 2025 Golden I Club finalists, celebrating the leaders in luxury real estate
More from content creationMore posts in content creation »
- 3 unconventional ways to make open houses work harder for you
- Find your content lane: How to stand out on social media
- How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram
- Visual storytelling is transforming real estate marketing
- Yes, another social media panel — because it’s important for business
More from Content MarketingMore posts in Content Marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- Turn 1 short video into 3 posts: How to scale your content with AI
- Why agents who ignore branding won’t survive the next 5 years
More from Corcoran GroupMore posts in Corcoran Group »
- Corcoran makes key move in international expansion with new outpost in Europe’s finance hub
- Inman announces the newest members of the 2025 Golden I Club
- The 15 priciest home sales of 2025 so far are pretty huge
- Inman announces the 2025 Golden I Club finalists, celebrating the leaders in luxury real estate
- SERHANT. expands operations into the Washington DC metro area
More from inmanMore posts in inman »
More from instagramMore posts in instagram »
- Turn 1 short video into 3 posts: How to scale your content with AI
- This real estate agent faked it ’til she made it. Social media paved the way
- The buyer intake plan for every real estate agent: Step 1
- 6 low-cost listing strategies that actually work in today’s market
- How 1 agent pivoted when his social media leads peaked
More from instagram leadsMore posts in instagram leads »
More from Jordan SilverMore posts in Jordan Silver »
More from luxuryMore posts in luxury »
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Enduring elegance: Leadership lessons from Giorgio Armani
- Compass just recruited a pair of high-profile Hilton family scions
- Douglas Elliman debuts private listing network for agents
- LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it
More from luxury lensMore posts in luxury lens »
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Enduring elegance: Leadership lessons from Giorgio Armani
- Compass just recruited a pair of high-profile Hilton family scions
- Douglas Elliman debuts private listing network for agents
- LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it
More from luxury real estateMore posts in luxury real estate »
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Compass just recruited a pair of high-profile Hilton family scions
- In an uncertain market, Inman Connect New York offers solutions
- Douglas Elliman debuts private listing network for agents
- LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it
More from luxury_lensMore posts in luxury_lens »
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Compass just recruited a pair of high-profile Hilton family scions
- Douglas Elliman debuts private listing network for agents
- Here’s why indies are stoked about the Compass-Anywhere deal
- Compass agents see play for Anywhere as a power move
More from Marcus-Wells TeamMore posts in Marcus-Wells Team »
More from Million Dollar ListingMore posts in Million Dollar Listing »
- NYC luxury agent accused of biting child over concert free T-shirt toss
- Tracy Tutor claps back after reality TV remarks by Compass evangelist
- Josh and Heather Altman leaving ‘Million Dollar Listing Los Angeles’
- ‘Force of nature’: Friends and agents celebrate Jennifer Berman
- ‘Million Dollar Listing’ star Josh Flagg leaves Elliman for Compass
More from new york cityMore posts in new york city »
More from real estate agentMore posts in real estate agent »
- How the escrow process offers a chance to show your value: Step 7
- Support buyers as they navigate the home inspection: Step 6
- We asked 5 new agents, ‘How’s business?’ Their answers might surprise you
- Compass to acquire Anywhere in $1.6B deal, capping rise to top
- 55 power users spill their AI secrets to a slicker real estate workflow
More from real estate leadsMore posts in real estate leads »
More from real estate marketingMore posts in real estate marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- Compass just recruited a pair of high-profile Hilton family scions
- In an uncertain market, Inman Connect New York offers solutions
More from real estate reality tvMore posts in real estate reality tv »
- Bess Freedman on the market, private listings and 2026
- MDLLA’s James Harris and David Parnes announce business split after 13 years together
- Tracy Tutor claps back after reality TV remarks by Compass evangelist
- Kirsten Jordan and team depart Elliman and sign on to Corcoran
- 8 years later, ‘Thousand Dollar Listing’ unveils new episodes
More from residential real estateMore posts in residential real estate »
- In an uncertain market, Inman Connect New York offers solutions
- Does the Compass-Anywhere deal set the stage for a private listings culture clash?
- LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it
- Another brokerage just hit a major agent-count milestone
- Support buyers as they navigate the home inspection: Step 6
More from SelectMore posts in Select »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Democrats seek transparency into Fannie, Freddie ‘reprivatization’
- Former agent convicted of swindling woman out of her home
- Is fall the new spring? Market winds may be shifting, NAR says
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
More from social media marketingMore posts in social media marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- No filter: Your personal opinions on social media can get you fired
- Turn 1 short video into 3 posts: How to scale your content with AI
- 55 power users spill their AI secrets to a slicker real estate workflow
- How a 2008 bankruptcy fueled a top team leader’s comeback
More from TikTokMore posts in TikTok »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Turn 1 short video into 3 posts: How to scale your content with AI
- From TikTok to memes, the battle over who shapes culture
- How this agent went viral by falling in love with the home in his TikTok video tour
- Here’s how to pivot when viral content turns to crickets
More from video home toursMore posts in video home tours »
More from youtubeMore posts in youtube »
- How 1 agent pivoted when his social media leads peaked
- How to escape the secret agent trap and embrace visibility
- Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
- Silence the self-sabotage that’s costing you real estate clients
- Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
Be First to Comment