This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, building trust and showing up where clients are already searching.
Source: Inman News
How agents can win the AI-driven holiday marketing season
More from adobeMore posts in adobe »
- Instagram’s 3 new updates get personal. Too close for comfort?
- Here’s every AI platform real estate agents need to know about in 2023
- America’s Hottest Neighborhoods: Willow Glen in San Jose, California
- The best 2020 Black Friday deals for every type of agent
- Notarize, Adobe partner to enhance digital closings
More from Affiliate MarketingMore posts in Affiliate Marketing »
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from AIMore posts in AI »
- Can agents use AI to help with contracts and disclosures?
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- AI slop is flooding social feeds and reshaping real estate marketing
More from ai marketingMore posts in ai marketing »
- Nominations close in 2 weeks for Inman’s AI Awards
- Create blockbuster listing videos with this AI stack for under $100
- Lofty promises faster, smarter marketing with Bloom release
- 5 game-changing ways to harness AI for real estate marketing
- Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review
More from artificial intelligenceMore posts in artificial intelligence »
- Future-proof your digital footprint for 2026 (and beyond)
- Can agents use AI to help with contracts and disclosures?
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- How this team leader built a 90% repeat and referral business
More from ChatGPTMore posts in ChatGPT »
- AI slop is flooding social feeds and reshaping real estate marketing
- Damian Eales on ‘imminent’ Realtor.com app for ChatGPT [EXCLUSIVE]
- Brokers are losing to ChatGPT. Here are 10 new AI rules of the road
- 3 essential AI prompts to make real estate writing easier than ever
- Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere
More from Content MarketingMore posts in Content Marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- If price is king, why do we even market new listings?
More from generative AIMore posts in generative AI »
- AI helps UWM seize the day, make the most loans in 4 years in Q3
- AI was built to replace us — but it might end up freeing us
- AI expert: Agents must harness AI or be replaced by those who do
- Your listings will now appear on a new search site: ChatGPT, thanks to Zillow
- AI isn’t here to replace agents. It’s here to make you faster, better
More from holiday marketingMore posts in holiday marketing »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- 7 last-minute Halloween marketing tricks (and treats) for agents
- TikTok Trends: Will you take the winter arc challenge?
- Treat yourself to leads using these Halloween Instagram tricks
- How to grow your business through gratitude this thanksgiving
More from Jessi HealeyMore posts in Jessi Healey »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- AI was built to replace us — but it might end up freeing us
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from mobile marketingMore posts in mobile marketing »
More from OpenAIMore posts in OpenAI »
- AI slop is flooding social feeds and reshaping real estate marketing
- Damian Eales on ‘imminent’ Realtor.com app for ChatGPT [EXCLUSIVE]
- AI was built to replace us — but it might end up freeing us
- The rise of AI fakes could erode trust in real estate marketing
- AI browser wars are here. How this new era will change real estate
More from PepsiCoMore posts in PepsiCo »
More from real estate marketingMore posts in real estate marketing »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- If price is king, why do we even market new listings?
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from Shaquille O'NealMore posts in Shaquille O'Neal »
- The 15 priciest home sales of 2025 so far are pretty huge
- 24-year-old Twitch streamer Adin Ross buys $26M Florida mansion
- David Marine on AI, storytelling and being ‘dunked’ by Shaq at Gen Blue
- What to expect at Coldwell Banker’s Gen Blue 2023 Atlanta
- Shaquille O’Neal offloads Florida mega-mansion for $16.5M
More from social media marketingMore posts in social media marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- The end of ‘just listed’ marketing (and what to do instead)
More from Theme MonthsMore posts in Theme Months »
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Want AI to recommend you in online search? Do these 7 things
- AI expert: Agents must harness AI or be replaced by those who do
- Practical magic! How to use AI for real estate disclosures
- How I script, edit and caption real estate videos FAST using AI
More from theme-month-202510More posts in theme-month-202510 »
- Want AI to recommend you in online search? Do these 7 things
- AI expert: Agents must harness AI or be replaced by those who do
- How I script, edit and caption real estate videos FAST using AI
- KW’s Jason Abrams on the ‘paradox’ of artificial intelligence
- How to explain the pros and cons of AI for real estate
More from TrendingMore posts in Trending »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- The rise of AI fakes could erode trust in real estate marketing
More from ZillowMore posts in Zillow »
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow reverses course and removes climate data from listings
- After failed NAR vote, brokerages beef up referral disclosures
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- Delistings and discounts jump as holiday season approaches
Be First to Comment