Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them.
Source: Inman News
Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes
Published in Agent, alabama, Andrea Rouse, Andy Florance, Anvil Real Estate, Brokerage, buyer leads, california, california regional multiple listing service, Content Marketing, costar, costar group, crmls, ed zorn, Edward Zorn, email marketing, Gardendale, Gardendale, Alabama, home listing, homes.com, homeselling, idx, IDX Rules, inman, James Taylor, lab coat agents, Lead Generation, Listing Boost, Listings, Marketing, massachusetts, MLS, MLS rules, Multiple Listing Service, portal wars, portals, property marketing, re/max, real estate agent, real estate marketing, real estate portal, realtor.com, Redfin, retargeting, Select, southern california, Stephania Weisz, texas, Tiffany White, Wrightwood, Wrightwood, California and Zillow
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