Los Angeles-based Corcoran broker Peter Lorimer argued Thursday that agents who use generic campaigns are signaling that they’re generic professionals.
Source: Inman News
Good marketing means personalized, original content
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from brandingMore posts in branding »
More from connectMore posts in connect »
More from Connect NowMore posts in Connect Now »
- Here’s how to build a group your team wants to stick with
- ‘The new norm is tough’: Ivy Zelman on the future of the housing market
- Redfin CEO: With commissions in peril ‘cooperation may crumble’
- Anywhere’s Sherry Chris: How to create lasting success in hard times
- Inman launches immersive new video platform, Inman Access, for real estate professionals
More from corcoranMore posts in corcoran »
- Private inventory: New competition rules that leave consumers behind
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Robert Reffkin: My commitments to Anywhere’s brands
- ‘Ralph Lauren Christmas’ is going viral. Here’s how real estate agents can nail it
More from coronavirus pandemicMore posts in coronavirus pandemic »
- Condo sales fall to 10-year low amid surge in insurance costs, HOA fees
- Meet Inman’s 2023 ‘Person of the Year’: The Small Broker-Owner
- The internet fell hard for real estate in 2021. But can the love affair last?
- Los Angeles apartment owners sue over COVID rent freeze
- Chris Heller: Brokerages and teams are playing chicken. Who will win?
More from COVIDMore posts in COVID »
- Realty 1 Georgia adopts new name after joining Century 21 network
- Buy now; hesitation creates opportunity, Barbara Corcoran says
- Century 21 CEO Mike Miedler on his ‘relentless’ pursuit of NYC in 2024
- Successful agents show up, Robert Reffkin says in remote-work rebuke
- ‘Great Reshuffling’ winds down as COVID hotspots and tech hubs cool
More from COVID-19More posts in COVID-19 »
More from EventsMore posts in Events »
More from FacebookMore posts in Facebook »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- 7 things real estate brokers should do before the end of the year
- 7 tips for walking away from a recruitment offer (the right way)
- 7 last-minute Halloween marketing tricks (and treats) for agents
- 11 ways to rebuild if your internal ‘check engine light’ comes on
More from inman connectMore posts in inman connect »
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- Inman is celebrating 30 years of community, and you’re invited
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Innovation takes the stage at Inman Connect New York
- The path for Compass-Anywhere: Take the Intel Index survey today
More from Inman Connect NowMore posts in Inman Connect Now »
- A sales uptick in 2023? Zillow’s senior economist thinks it’s likely
- Be agile, embrace change: 2 leaders share the keys to success in 2023
- Branden Williams on reality TV: ‘We’re too busy making real deals’
- ‘This is the shift everybody has been predicting’: Agents at Connect Now
- How to combat the 4 most common objections during a market shift
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from pandemicMore posts in pandemic »
More from Peter LorimerMore posts in Peter Lorimer »
- Corcoran Group terminates Global Living SoCal franchise agreements
- Corcoran Global Living adds 400 new associates across Southern California
- Dear Marketing Mastermind: What should my 2021 marketing plan include?
- Peter Lorimer, PLG Estates to join Corcoran Global Living
- Keeping It Real: What’s next in 2020?
More from re/maxMore posts in re/max »
- Through the bathroom door: What 3D tours reveal about buyers today
- Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel
- 3 opportunities agents miss without a top global brand
- NAR scores a victory in buyer commission lawsuit
- New LGBTQ+ Alliance president talks about ‘opportunity in the chaos’
More from real estateMore posts in real estate »
- Keller Williams expands overseas once again
- October brought the strongest buyer’s market in 12 years: Redfin
- 41 years, 8 lessons, 1 truth about real estate that never changes
- Dawn of a new era: Here’s how NAR says it’s changing for its members
- Inman is celebrating 30 years of community, and you’re invited
More from Real Estate ConnectMore posts in Real Estate Connect »
- Innovation takes the stage at Inman Connect New York
- In an uncertain market, Inman Connect New York offers solutions
- Real estate CEOs sound off on CCP, M&A, being No. 1: The Download
- 3 CEOs talk change, affordability, NAR and end-to-end systems
- Redfin’s Glenn Kelman spills details on bittersweet transition to Rocket
More from RealvolveMore posts in Realvolve »
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from TechnologyMore posts in Technology »
- Future-proof your digital footprint for 2026 (and beyond)
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- DR Horton gets into AI mortgage tech with Tidalwave stake
More from Valerie GarciaMore posts in Valerie Garcia »
Be First to Comment