As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog.
Source: Inman News
Everything old is new(?) again when it comes to marketing your listings
Published in Agent, Analog Marketing, branding, Brokerage, Columns, compass, Compass listing books, Content Marketing, Delayed Marketing Exempt Listings, digital marketing, Distinctive Homes, Dupont Registry, Experiential marketing, Holistic Marketing Campaign, HomeCode Advisors, idx, Inman Connect San Diego, Listing Books, listings marketing, luxury listings, luxury market, Marketing, marketing listings, new agent, private listings, real estate listings, Rhett, san diego, Select, service, teams and Troy Palmquist
More from AgentMore posts in Agent »
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- How to protect your business during a brokerage merger
- Associations: Want to add value, relevance? Raise the bar on events
- MLS PIN wins final settlement approval in Nosalek case
- Success is how I promote change within the Hispanic community
More from brandingMore posts in branding »
More from BrokerageMore posts in Brokerage »
- Douglas Elliman launches national Estate, Trust & Probate Division
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- How to protect your business during a brokerage merger
- Associations: Want to add value, relevance? Raise the bar on events
- MLS PIN wins final settlement approval in Nosalek case
More from ColumnsMore posts in Columns »
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- Associations: Want to add value, relevance? Raise the bar on events
- Here are the stories you missed amid the Compass coverage
- Closing is the lifetime launchpad for client follow-up: Step 8
- How the escrow process offers a chance to show your value: Step 7
More from compassMore posts in compass »
- Douglas Elliman launches national Estate, Trust & Probate Division
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- How to protect your business during a brokerage merger
- Engel & Völkers’ CEO: ‘We’re focused on culture over indiscriminate scale’
- Hopeful but wary, agents report slippage in listing pipelines: Intel
More from Content MarketingMore posts in Content Marketing »
- How to protect your business during a brokerage merger
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- Turn 1 short video into 3 posts: How to scale your content with AI
More from Delayed Marketing Exempt ListingsMore posts in Delayed Marketing Exempt Listings »
- Compass calling foul on MLS rules is hypocrisy
- NAR fires back at Mauricio Umansky’s PLS in new legal filing
- Kevin Sears says NAR ‘is going in the right direction’ since commission suit
- How industry infighting makes it harder for clients to achieve the American dream
- Zillow’s listing ban has begun. Here’s what you need to know now
More from digital marketingMore posts in digital marketing »
- From TikTok to memes, the battle over who shapes culture
- Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed
- Your real estate listing isn’t selling? Consider these 5 factors
- Will Gary Keller’s real estate recession prediction come true? The Download
- Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
More from Experiential marketingMore posts in Experiential marketing »
More from HomeCode AdvisorsMore posts in HomeCode Advisors »
- Associations: Want to add value, relevance? Raise the bar on events
- As buyers gain leverage, sellers need smarter counteroffers
- 9 branding tips that prove it’s not who you know, it’s how you show up
- You’re leaving money on the table when you don’t know your numbers
- Conferences are goldmines (if you know how to film them)
More from idxMore posts in idx »
- I lost a listing to AI. Here’s how I’m making sure it never happens again
- How to solve listing problems (without jumping to a price drop)
- RealScout and Agent Image partner to steal Zillow leads — and give them to you
- RealScout and Agent Image partner to power new web leads
- Realtor.com CEO is ready to ‘turn off’ Clear Cooperation debate
More from Inman Connect San DiegoMore posts in Inman Connect San Diego »
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
- Brad Inman: ‘AI will be god-like,’ and other real estate predictions
- Data confirmation, compensation, Opendoor resignation: Top 5
- This is where the future of Texas real estate comes to life
More from listings marketingMore posts in listings marketing »
More from luxury listingsMore posts in luxury listings »
More from luxury marketMore posts in luxury market »
More from MarketingMore posts in Marketing »
- How to protect your business during a brokerage merger
- Here’s our most read advice from Back to Basics Month 2025
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
More from marketing listingsMore posts in marketing listings »
More from new agentMore posts in new agent »
More from private listingsMore posts in private listings »
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- Engel & Völkers’ CEO: ‘We’re focused on culture over indiscriminate scale’
- Here’s the essential reading on the Compass-Anywhere deal
- How the Compass-Anywhere deal could spur an ‘arms race’
- Douglas Elliman debuts private listing network for agents
More from real estate listingsMore posts in real estate listings »
- Florida agent and firefighter husband arrested on charges of child porn and bestiality
- Compass hires former NAR lead attorney as it doubles down on legal battles
- Your brunch gets mad Instagram likes, but do you have listings?
- Judge denies NWMLS request to stay discovery, moving the needle forward for Compass
- Can a $1 price tag get your lagging listing off the books? The Download
More from san diegoMore posts in san diego »
- Associations: Want to add value, relevance? Raise the bar on events
- Does the Compass-Anywhere deal set the stage for a private listings culture clash?
- Why Flyhomes is quitting the real estate brokerage business
- The No. 1 secret to not using ‘salesy’ scripts: Now Streaming
- AI isn’t here to replace agents. It’s here to make you faster, better
More from SelectMore posts in Select »
- Zillow bashes CoStar in request to transfer lawsuit
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- Douglas Elliman launches national Estate, Trust & Probate Division
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- Associations: Want to add value, relevance? Raise the bar on events
More from serviceMore posts in service »
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- How to protect your business during a brokerage merger
- Associations: Want to add value, relevance? Raise the bar on events
- Success is how I promote change within the Hispanic community
- Here’s our most read advice from Back to Basics Month 2025
More from teamsMore posts in teams »
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- How to protect your business during a brokerage merger
- Associations: Want to add value, relevance? Raise the bar on events
- Success is how I promote change within the Hispanic community
- Here’s our most read advice from Back to Basics Month 2025
More from Troy PalmquistMore posts in Troy Palmquist »
- Associations: Want to add value, relevance? Raise the bar on events
- Our top 10 most-read Back to Basics how-tos of 2025 (so far)
- As buyers gain leverage, sellers need smarter counteroffers
- 9 branding tips that prove it’s not who you know, it’s how you show up
- You’re leaving money on the table when you don’t know your numbers
Be First to Comment