As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog.
Source: Inman News
Everything old is new(?) again when it comes to marketing your listings
Published in Agent, Analog Marketing, branding, Brokerage, Columns, compass, Compass listing books, Content Marketing, Delayed Marketing Exempt Listings, digital marketing, Distinctive Homes, Dupont Registry, Experiential marketing, Holistic Marketing Campaign, HomeCode Advisors, idx, Inman Connect San Diego, Listing Books, listings marketing, luxury listings, luxury market, Marketing, marketing listings, new agent, private listings, real estate listings, Rhett, san diego, Select, service, teams and Troy Palmquist
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from brandingMore posts in branding »
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from compassMore posts in compass »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- Zillow’s listing ban hangs in the balance after 4-day hearing
More from Content MarketingMore posts in Content Marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- If price is king, why do we even market new listings?
More from Delayed Marketing Exempt ListingsMore posts in Delayed Marketing Exempt Listings »
- Compass calling foul on MLS rules is hypocrisy
- NAR fires back at Mauricio Umansky’s PLS in new legal filing
- Kevin Sears says NAR ‘is going in the right direction’ since commission suit
- How industry infighting makes it harder for clients to achieve the American dream
- Zillow’s listing ban has begun. Here’s what you need to know now
More from digital marketingMore posts in digital marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
More from Experiential marketingMore posts in Experiential marketing »
More from HomeCode AdvisorsMore posts in HomeCode Advisors »
- Future-proof your digital footprint for 2026 (and beyond)
- What Tom Ferry’s latest poll reveals about the future-focused agent
- What the World Series can teach agents about consistency, coaching and closing
- 3 Google Business Profile mistakes you can’t afford to make
- How to give children a voice in the real estate process
More from idxMore posts in idx »
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- What Zillow’s Matterport fallout means for agents like you
- Zillow scores final win as Supreme Court declines to take up REX case
- Inside Zillow’s ChatGPT integration (and what it means for real estate)
- Zillow’s ChatGPT integration sets off alarm bells for industry leaders
More from Inman Connect San DiegoMore posts in Inman Connect San Diego »
- Inman is celebrating 30 years of community, and you’re invited
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
- Brad Inman: ‘AI will be god-like,’ and other real estate predictions
- Data confirmation, compensation, Opendoor resignation: Top 5
More from listings marketingMore posts in listings marketing »
More from luxury listingsMore posts in luxury listings »
- A 7-home estate and a former talk show host’s Montecito hideaway among September’s priciest sales
- Our top 10 most-read Back to Basics how-tos of 2025 (so far)
- Martha’s Vineyard property tied to the Obamas sells for $37M
- What does it take to sell a home every 75 minutes? The Download
- 5 bold ways to breathe new life into a luxury listing
More from luxury marketMore posts in luxury market »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Luxury’s next phase: What the 2026 buyer really wants
- Stock market gains push luxury homebuyers ahead in October
- 5 Back to Basics luxury real estate trends for 2025
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from marketing listingsMore posts in marketing listings »
More from new agentMore posts in new agent »
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
More from private listingsMore posts in private listings »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Private inventory: New competition rules that leave consumers behind
- Amid MRED feud, Zillow says private listings ‘reinforce segregation’
- Where else is Zillow not enforcing its private listing ban?
More from real estate listingsMore posts in real estate listings »
More from san diegoMore posts in san diego »
- Bayview merger positions Guild Mortgage for refinancing boom
- Delistings and discounts jump as holiday season approaches
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- 53% of US homes lost value from 2024 — but it’s not a crash
- Inman is celebrating 30 years of community, and you’re invited
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from Troy PalmquistMore posts in Troy Palmquist »
- Future-proof your digital footprint for 2026 (and beyond)
- Through the bathroom door: What 3D tours reveal about buyers today
- What Tom Ferry’s latest poll reveals about the future-focused agent
- What the World Series can teach agents about consistency, coaching and closing
- Compass provides long-awaited clarity on the Anywhere merger
Be First to Comment