Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their performance. But it’s a fool’s game.
Source: Inman News
Do this before you spend another dollar on lead generation
More from ActivePipeMore posts in ActivePipe »
- Zane Burnett leaves Rechat for exec leadership gig at The Agency
- Automated, integrated ActivePipe elevates email: Tech Review
- MoxiWorks rolls out bevy of new buyer agent representation tools
- MoxiWorks acquires email marketing platform ActivePipe
- Email marketer ActivePipe rolls out brokerage-wide nurture campaigns
More from AgentMore posts in Agent »
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Brown Harris Stevens names Halstead heir as its chief strategy officer (EXCLUSIVE)
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
- Stop freaking out about 50-year mortgages. They might save the housing market
More from crmMore posts in crm »
- Why 88% of agent conversations never make it to the CRM
- Work smarter, not harder: How to KISS your way to productivity
- 10 reasons agents suffer from call anxiety (and how to cure it)
- 215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
- 5 questions to help you decide what you want in your next job
More from lead conversionMore posts in lead conversion »
More from Lead GenerationMore posts in Lead Generation »
- Inman is celebrating 30 years of community, and you’re invited
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- How the 50-year mortgage could kill agent profitability
- Real estate has become lawsuit-happy, and it’s killing our credibility
More from lead managementMore posts in lead management »
- Finish 2025 strong by checking these 10 to-dos off your list
- 55 power users spill their AI secrets to a slicker real estate workflow
- Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey
- 7 red flags that your real estate business is headed for a wipeout
- You’re not just a real estate agent – you’re a business
More from lead nurturingMore posts in lead nurturing »
- What Tom Ferry’s latest poll reveals about the future-focused agent
- Here’s what top agents do in the 1st 60 minutes of their day
- Here’s a simple formula for building a healthy, thriving business
- 3 unconventional ways to make open houses work harder for you
- Forget real estate soap operas. Here’s where you should focus
More from pipelineMore posts in pipeline »
More from real estateMore posts in real estate »
- Inman is celebrating 30 years of community, and you’re invited
- ‘Selling the OC’ drops today. Get to know the agents
- 7 lessons the Marines taught this CEO about running a brokerage
- Why ‘leadership’ shouldn’t be a dirty word in real estate
- Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025
More from SponsoredMore posts in Sponsored »
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
- 5 hot real estate technology trends
- The quickest way to make your team look 10 times more professional online
- From cash offer to collaboration: Offerpad empowers agents and sellers
- Your AI twin hates you
Be First to Comment