Real estate is an industry based on facial recognition. When you ask people, “Who sold your home?” they almost always answer with their agent’s name — not the brokerage they work for. Here’s what to think about when putting a face to your brand.
Source: Inman News
Deciding on the face of your brand? 3 points to consider
Published in Agent, branding, Brokerage, consumer brands, facial recognition, image, Kris Lindahl, Marketing, real estate agent, Select, service, teams, Teams Month and theme-month-202106
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