While some stumble into their brand organically, panelists at Inman Connect New York Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency.
Source: Inman News
‘Decide what is authentic,’ then build a brand, experts say
Published in Act as If Mentality, Agent, At Inman Connect New York, authenticity, Bernadette Brennan, branding strategy, consistency, douglas elliman, Events, Frances Katzen, Golden Gate Sotheby's International Realty, ICNY, ICNY 25, ICNY2025, inman, inman connect, Inman Connect New York, Marketing, Movoto Real Estate, new york, Nikki Miller, personal brand, Roh Habibi, Select, Serhant Commercial, Serhant. and Sotheby's International Realty
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