If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes.
Source: Inman News
Being a neighborhood expert isn’t enough anymore
Published in Agent, brooklyn, coldwell banker, Coldwell Banker Warburg, Columns, Content Marketing, Hyperlocal Expertise, Inman Connect San Diego, international markets, Kamini Lane, Kevelyn Guzman, london, market expert, Market Savvy, Marketing, marketing strategies, marketing with stories, marketing with storytelling, Markets & Economy, miami, neighborhood expert, new york city, Portable Brand, real estate markets, real estate strategies, san diego, Select, service, storytelling, strategy, tribeca and upper east side
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