If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes.
Source: Inman News
Being a neighborhood expert isn’t enough anymore
Published in Agent, brooklyn, coldwell banker, Coldwell Banker Warburg, Columns, Content Marketing, Hyperlocal Expertise, Inman Connect San Diego, international markets, Kamini Lane, Kevelyn Guzman, london, market expert, Market Savvy, Marketing, marketing strategies, marketing with stories, marketing with storytelling, Markets & Economy, miami, neighborhood expert, new york city, Portable Brand, real estate markets, real estate strategies, san diego, Select, service, storytelling, strategy, tribeca and upper east side
More from AgentMore posts in Agent »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Former agent convicted of swindling woman out of her home
- The modern tech stack agents and brokerages need now: Streaming
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Here’s the essential reading on the Compass-Anywhere deal
More from brooklynMore posts in brooklyn »
- Huddle Up: How to build culture, connection, client care in a sprawling second-home market
- Court gives 15 commission deals final approval in minutes-long hearings
- NYC broker fee bill goes into effect despite REBNY lawsuit
- 3rd indictment adds new charge against Alexander brothers
- Working with the Michael Jordan of real estate: Bess Freedman
More from coldwell bankerMore posts in coldwell banker »
More from Coldwell Banker WarburgMore posts in Coldwell Banker Warburg »
- We asked 5 new agents, ‘How’s business?’ Their answers might surprise you
- Forget real estate soap operas. Here’s where you should focus
- Lesson Learned: Experience over time creates trust
- Inman announces the newest members of the 2025 Golden I Club
- Inman announces the 2025 Golden I Club finalists, celebrating the leaders in luxury real estate
More from ColumnsMore posts in Columns »
- How the escrow process offers a chance to show your value: Step 7
- Enduring elegance: Leadership lessons from Giorgio Armani
- Lesson Learned: This isn’t influencing. It’s business
- How to decide whether to stay or go after a big brokerage merger
- LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it
More from Content MarketingMore posts in Content Marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- Turn 1 short video into 3 posts: How to scale your content with AI
- Why agents who ignore branding won’t survive the next 5 years
More from Hyperlocal ExpertiseMore posts in Hyperlocal Expertise »
More from Inman Connect San DiegoMore posts in Inman Connect San Diego »
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
- Brad Inman: ‘AI will be god-like,’ and other real estate predictions
- Data confirmation, compensation, Opendoor resignation: Top 5
- This is where the future of Texas real estate comes to life
More from international marketsMore posts in international markets »
More from Kamini LaneMore posts in Kamini Lane »
More from Kevelyn GuzmanMore posts in Kevelyn Guzman »
More from londonMore posts in london »
- MDLLA’s James Harris and David Parnes announce business split after 13 years together
- Umansky: How traveling the world helped me build a massive global referral network
- What real estate brokerages can learn from luxury hotel brands
- 9 power plays to win the world’s wealthiest real estate clients
- LPT Holdings launches luxury firm Aperture Global Real Estate
More from market expertMore posts in market expert »
- Are you truly a market pro? 3 ways to stand out in a sea of agent ‘experts’
- Your local housing market is complicated. Know your numbers, and use your words
- 3 keys to leaving a lasting impression on everyone you meet
- 7 mistakes top producers don’t let derail their success
- 3 ways to build confidence in buyers and keep their anxiety at bay
More from MarketingMore posts in Marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- In an uncertain market, Inman Connect New York offers solutions
- Turn 1 short video into 3 posts: How to scale your content with AI
More from marketing strategiesMore posts in marketing strategies »
More from Markets & EconomyMore posts in Markets & Economy »
More from miamiMore posts in miami »
- How the growing buyer power shift is reshaping the real estate market
- ‘Not a shift, a transition,’ 2 reports say of homebuying market
- NAR CEO Nykia Wright: ‘We’re trying to outrun irrelevance’
- Buyer’s market now in doubt as new listings tank 7.3%
- Zillow’s images, Compass’ new lawyer, low-cost listings: Top 5
More from neighborhood expertMore posts in neighborhood expert »
More from new york cityMore posts in new york city »
More from real estate marketsMore posts in real estate markets »
More from real estate strategiesMore posts in real estate strategies »
More from san diegoMore posts in san diego »
- Does the Compass-Anywhere deal set the stage for a private listings culture clash?
- Why Flyhomes is quitting the real estate brokerage business
- The No. 1 secret to not using ‘salesy’ scripts: Now Streaming
- AI isn’t here to replace agents. It’s here to make you faster, better
- Take the Inman Intel Index survey for September 2025
More from SelectMore posts in Select »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Democrats seek transparency into Fannie, Freddie ‘reprivatization’
- Former agent convicted of swindling woman out of her home
- Is fall the new spring? Market winds may be shifting, NAR says
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
More from serviceMore posts in service »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Here’s the essential reading on the Compass-Anywhere deal
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- How the escrow process offers a chance to show your value: Step 7
- Enduring elegance: Leadership lessons from Giorgio Armani
More from storytellingMore posts in storytelling »
More from strategyMore posts in strategy »
- How to use strategy, tech and real talk to keep deals moving
- What agents want in team culture (Hint: It’s not Top Golf and Taco Tuesdays)
- 6 red flags to watch out for in 2023 to stay on track in your business
- Sink or swim? That’s up to the agents
- Cheers! 23 resolutions, unpopular opinions and hard truths for 2023
More from tribecaMore posts in tribeca »
- Reffkin rails against ‘organized real estate’ at annual Compass retreat
- Compass scoops up Douglas Elliman agent Patty LaRocco
- ‘How’s the market?’: How to answer that question in NYC (and beyond)
- Mariah Carey has racked up $18.6M in mortgage debt
- The Bronx’s Fieldston emerges as 1 of NYC’s priciest neighborhoods
More from upper east sideMore posts in upper east side »
Be First to Comment