In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk.
Source: Inman News
All shock, no chill: The rise of outrage marketing in the viral era
Published in Agent, American Eagle, Astronomer, brand loyalty, Content Engagement, Content Marketing, digital marketing, Gwyneth Paltrow, Hayley Williams, Influencer Marketing, instagram, JanSport, Jessi Healey, local marketing, Marketing, Maximum Effort, Molly McPherson, Outrage Marketing, PepsiCo, personal branding, Select, service, social media, social media marketing, Starry, Sydney Sweeney, TikTok, Trending and Viral Campaign
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