From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes.
Source: Inman News
AI, AI, AI: Ads, oversight and the age of the algorithm
Published in Adam Mosseri, ads, Agent, AI, AI Action Plan, ai integration, AI tools, AI-generated advertising, artificial intelligence, automation, Content Marketing, Content personalization, digital marketing, inman, Inman Connect San Diego, instagram, Jessi Healey, Marketing, meta, Post scheduling, san diego, Select, service, social media, social media marketing, TikTok, TikTok U.S., Trending and youtube
More from Adam MosseriMore posts in Adam Mosseri »
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
- Instagram’s 3 new updates get personal. Too close for comfort?
- Trending: Google goes all-in on AI — are you ready?
- Trending: National parks get spicy, TikTok gets inclusive
More from adsMore posts in ads »
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from AIMore posts in AI »
- Can agents use AI to help with contracts and disclosures?
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- AI slop is flooding social feeds and reshaping real estate marketing
More from ai integrationMore posts in ai integration »
- DR Horton gets into AI mortgage tech with Tidalwave stake
- Inman is celebrating 30 years of community, and you’re invited
- AI was built to replace us — but it might end up freeing us
- These 2 AI changes are poised to impact your real estate business
- Zillow’s ChatGPT integration sets off alarm bells for industry leaders
More from AI toolsMore posts in AI tools »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Recruiting playbook: How to win agents (and keep them)
- Stay on the cutting edge: It’s AI Month at Inman
- Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey
- What today’s skills-based market demands of real estate agents
More from artificial intelligenceMore posts in artificial intelligence »
- Future-proof your digital footprint for 2026 (and beyond)
- Can agents use AI to help with contracts and disclosures?
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- How this team leader built a 90% repeat and referral business
More from automationMore posts in automation »
- Inman unveils winners of the 2025 Best of Proptech Awards
- Brokers are losing to ChatGPT. Here are 10 new AI rules of the road
- New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’
- AI key to growing Rocket, Redfin and Mr. Cooper under one roof
- 9 brutally honest budgeting truths no brokerage wants to face in 2026
More from Content MarketingMore posts in Content Marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- If price is king, why do we even market new listings?
More from digital marketingMore posts in digital marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
More from inmanMore posts in inman »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Change strategy as the market shifts to win the listings long game
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
More from Inman Connect San DiegoMore posts in Inman Connect San Diego »
- Inman is celebrating 30 years of community, and you’re invited
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
- Brad Inman: ‘AI will be god-like,’ and other real estate predictions
- Data confirmation, compensation, Opendoor resignation: Top 5
More from instagramMore posts in instagram »
- Can agents use AI to help with contracts and disclosures?
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- The end of ‘just listed’ marketing (and what to do instead)
- Learning to lead: 5 practices that help moms thrive in real estate
More from Jessi HealeyMore posts in Jessi Healey »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- AI was built to replace us — but it might end up freeing us
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from metaMore posts in meta »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- AI slop is flooding social feeds and reshaping real estate marketing
- What Tom Ferry’s latest poll reveals about the future-focused agent
- The rise of AI fakes could erode trust in real estate marketing
- 5 huge mistakes agents make when calculating cost per lead
More from san diegoMore posts in san diego »
- Bayview merger positions Guild Mortgage for refinancing boom
- Delistings and discounts jump as holiday season approaches
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- 53% of US homes lost value from 2024 — but it’s not a crash
- Inman is celebrating 30 years of community, and you’re invited
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from social mediaMore posts in social media »
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- 41 years, 8 lessons, 1 truth about real estate that never changes
More from social media marketingMore posts in social media marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- The end of ‘just listed’ marketing (and what to do instead)
More from TikTokMore posts in TikTok »
- AI slop is flooding social feeds and reshaping real estate marketing
- The end of ‘just listed’ marketing (and what to do instead)
- Crack the code on social media: Now Streaming
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- The rise of AI fakes could erode trust in real estate marketing
More from TrendingMore posts in Trending »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- The rise of AI fakes could erode trust in real estate marketing
Be First to Comment