“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media.
Source: Inman News
After 40 years in business, this Utah real estate broker gets a client a week through TikTok
Published in .realtor, Agent, Babs De Lay, Brokerage, Client Acquisition, Content Marketing, Marketing, online marketing, real estate branding, real estate broker, real estate marketing, real estate social media, residential real estate, Salt Lake Board of Realtors, salt lake city, Select, social media marketing, social media real estate, Technology, Technology and Innovation Month, Theme Months, theme-month-202508, TikTok, TikTok marketing, Urban Homes & Estates, urban real estate, utah, Utah Real Estate, Video and video marketing
More from .realtorMore posts in .realtor »
- Florida agent and firefighter husband arrested on charges of child porn and bestiality
- Broker Spotlight: Matt Borland, Corcoran Icon Properties
- New listings grew 276% last week — but it’s not enough
- Realtor vs. real estate agent: Why the difference matters
- Why my new URL will end in .realtor or .realestate
More from AgentMore posts in Agent »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Former agent convicted of swindling woman out of her home
- The modern tech stack agents and brokerages need now: Streaming
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Here’s the essential reading on the Compass-Anywhere deal
More from Babs De LayMore posts in Babs De Lay »
More from BrokerageMore posts in Brokerage »
- The modern tech stack agents and brokerages need now: Streaming
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Here’s the essential reading on the Compass-Anywhere deal
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- Enduring elegance: Leadership lessons from Giorgio Armani
More from Client AcquisitionMore posts in Client Acquisition »
- This real estate agent faked it ’til she made it. Social media paved the way
- 3 practical ways agents can win on social media right now
- 25 accelerators, podcasts and courses for agent entrepreneurs
- Here’s how to find (and land) the big clients: Now streaming
- How and when to say ‘no’ as a new real estate agent
More from Content MarketingMore posts in Content Marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- Turn 1 short video into 3 posts: How to scale your content with AI
- Why agents who ignore branding won’t survive the next 5 years
More from MarketingMore posts in Marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- In an uncertain market, Inman Connect New York offers solutions
- Turn 1 short video into 3 posts: How to scale your content with AI
More from online marketingMore posts in online marketing »
- You better Google it! Mastering your Google Business Profile
- These up-to-the-minute marketing strategies are getting results now
- Take 5 minutes, make this change to your Google Business Profile
- Starving for clients? Double down on these 5 marketing basics
- 17 ways to audit your online content as Sitzer | Burnett unfolds
More from real estate brandingMore posts in real estate branding »
More from real estate brokerMore posts in real estate broker »
- How to decide whether to stay or go after a big brokerage merger
- Turn 1 short video into 3 posts: How to scale your content with AI
- Real estate leadership lessons: How to thrive in ambiguity
- 3 unconventional ways to make open houses work harder for you
- CMAs fall flat — this Spotify-inspired lead gen idea wins listings
More from real estate marketingMore posts in real estate marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- Compass just recruited a pair of high-profile Hilton family scions
- In an uncertain market, Inman Connect New York offers solutions
More from real estate social mediaMore posts in real estate social media »
- This agent got a job from TikToking. Steal 11 of his social media tips now
- Nest Seekers’ Mia Calabrese plans to make 2023 a billion-dollar year
- Douglas Elliman releases Elliman Productions video and photo app
- The best marketing ideas come from agents in the field
- From ‘American Idol’ to real estate: One team leader’s journey
More from residential real estateMore posts in residential real estate »
- In an uncertain market, Inman Connect New York offers solutions
- Does the Compass-Anywhere deal set the stage for a private listings culture clash?
- LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it
- Another brokerage just hit a major agent-count milestone
- Support buyers as they navigate the home inspection: Step 6
More from Salt Lake Board of RealtorsMore posts in Salt Lake Board of Realtors »
More from salt lake cityMore posts in salt lake city »
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
- Data confirmation, compensation, Opendoor resignation: Top 5
- How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram
- Once on a path for expansion, Homie now a shell of its former self
More from SelectMore posts in Select »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Democrats seek transparency into Fannie, Freddie ‘reprivatization’
- Former agent convicted of swindling woman out of her home
- Is fall the new spring? Market winds may be shifting, NAR says
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
More from social media marketingMore posts in social media marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- No filter: Your personal opinions on social media can get you fired
- Turn 1 short video into 3 posts: How to scale your content with AI
- 55 power users spill their AI secrets to a slicker real estate workflow
- How a 2008 bankruptcy fueled a top team leader’s comeback
More from TechnologyMore posts in Technology »
More from Technology and Innovation MonthMore posts in Technology and Innovation Month »
- These agents are ‘drowning.’ AI was supposed to save them
- ListedKit uses AI for transaction management: Tech Review
- How real estate pros can thrive beyond the MLS in the AI era
- How to choose real estate tech without wasting time (or budget)
- 7 wins (and 8 won’ts) our team has discovered while using AI tools
More from Theme MonthsMore posts in Theme Months »
- How to escape the secret agent trap and embrace visibility
- These agents are ‘drowning.’ AI was supposed to save them
- ListedKit uses AI for transaction management: Tech Review
- 7 wins (and 8 won’ts) our team has discovered while using AI tools
- Keller Williams exec shares how to win trust with clients — and Google
More from theme-month-202508More posts in theme-month-202508 »
- These agents are ‘drowning.’ AI was supposed to save them
- ListedKit uses AI for transaction management: Tech Review
- How real estate pros can thrive beyond the MLS in the AI era
- How to choose real estate tech without wasting time (or budget)
- 7 wins (and 8 won’ts) our team has discovered while using AI tools
More from TikTokMore posts in TikTok »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Turn 1 short video into 3 posts: How to scale your content with AI
- From TikTok to memes, the battle over who shapes culture
- How this agent went viral by falling in love with the home in his TikTok video tour
- Here’s how to pivot when viral content turns to crickets
More from TikTok marketingMore posts in TikTok marketing »
- TikTok is the most powerful lead gen tool you’re probably not using
- How new mom authenticity translated into 400 sides in 5 years
- The scroll-to-sold TikTok strategy to yield 10 closings in 120 days
- Your social media blueprint from a 22-year-old real estate prodigy
- How do you feel about a potential TikTok ban? Pulse
More from urban real estateMore posts in urban real estate »
More from utahMore posts in utah »
- Las Vegas Realtors removes incoming board member following inflammatory Charlie Kirk posts
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
- Data confirmation, compensation, Opendoor resignation: Top 5
- How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram
More from Utah Real EstateMore posts in Utah Real Estate »
More from VideoMore posts in Video »
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- How the Compass-Anywhere deal could spur an ‘arms race’
- Turn 1 short video into 3 posts: How to scale your content with AI
- How a 2008 bankruptcy fueled a top team leader’s comeback
- Here’s a simple formula for building a healthy, thriving business
More from video marketingMore posts in video marketing »
- Turn 1 short video into 3 posts: How to scale your content with AI
- 6 tech tools to elevate your listing presentation on a budget
- Conferences are goldmines (if you know how to film them)
- 10 easy daily marketing moves that build your brand and business
- 3 practical ways agents can win on social media right now
Be First to Comment