Your brokerage’s recruiting strategy hinges on understanding and leveraging your unique value proposition, then communicating it to agents, writes growth expert Jim Turner.
Source: Inman News
9 ways to define and communicate your brokerage’s value proposition
Published in Agent, Brokerage, communicating value proposition, communication, Jim Turner, recruiting, Select, service, unique value proposition and value proposition
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from communicating value propositionMore posts in communicating value proposition »
More from communicationMore posts in communication »
- 41 years, 8 lessons, 1 truth about real estate that never changes
- What’s More Important in Real Estate Today, AI or You?
- What agents want in a brokerage (Hint: It’s not just about money)
- Switching brokerages? Here’s your ultimate brand transition playbook
- How to WOW your clients with a simple communication strategy
More from Jim TurnerMore posts in Jim Turner »
More from recruitingMore posts in recruiting »
- 3 under-the-radar trends from October’s Intel Index survey
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- Dawn of a new era: Here’s how NAR says it’s changing for its members
- Recruiting playbook: How to win agents (and keep them)
- Despite unease, Compass poised to retain most Anywhere agents
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from unique value propositionMore posts in unique value proposition »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Mindset shift: Real estate clients don’t need you anymore
- How to show up online without selling out: Visibility with integrity
- How today’s agents are merging media, marketing and mastery
- Stand out this spring: 5 proven moves to outpace the competition
More from value propositionMore posts in value proposition »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Why HomeServices CEO says ‘do less’ to achieve more in real estate
- 3 critical keys to launching a new career in real estate
- One year later, 5 agents look at how buyer agent compensation changes have reshaped real estate
- No gimmicks: Just 5 things that work for real estate entrepreneurs
Be First to Comment