The ability to understand the psychological influences buyers and sellers are facing helps you serve them better. Here are the lessons you can learn from Robert Cialdini’s must-read book on influence and persuasion — and how to apply them to real estate.
Source: Inman News
6 principles of ‘Influence, The Psychology of Persuasion’ for agents
Published in Agent, Brokerage, Columns, jimmy burgess, psychology, Select, service and The Psychology of Persuasion
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