Josh Ries offers strategies to help you create a leaner, more efficient real estate business without cutting into your lead generation or hampering growth.
Source: Inman News
5 ways to cut your marketing spend (without losing leads)
Published in Agent, Brokerage Split, client experience, Columns, Content Marketing, Cost per acquisition, Josh Ries, Lead Gen, Lead Generation, Marketing, MLS, open houses, organic content, paid advertising, real estate marketing, realtor.com, Redfin, Referral Lead Services, Select, service, Video and Zillow
More from AgentMore posts in Agent »
- NAR repeals policy requiring membership for MLS access
- 8 reasons you should never recommend a 50-year mortgage
- Inside Nykia Wright’s master plan to fix NAR and rebuild trust
- What ‘6-7’ reveals about the new real estate attention economy
- Dawn of a new era: Here’s how NAR says it’s changing for its members
More from client experienceMore posts in client experience »
- Real estate has become lawsuit-happy, and it’s killing our credibility
- How to audit your brand like a marketing pro
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Enduring elegance: Leadership lessons from Giorgio Armani
- Why agents who ignore branding won’t survive the next 5 years
More from ColumnsMore posts in Columns »
- 8 reasons you should never recommend a 50-year mortgage
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
More from Content MarketingMore posts in Content Marketing »
- What ‘6-7’ reveals about the new real estate attention economy
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- 3 essential AI prompts to make real estate writing easier than ever
- What Tom Ferry’s latest poll reveals about the future-focused agent
- Yes, the current market is brutal, but ‘boomsday’ is on the way
More from Cost per acquisitionMore posts in Cost per acquisition »
More from Josh RiesMore posts in Josh Ries »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How the 50-year mortgage could kill agent profitability
- 7 lessons the Marines taught this CEO about running a brokerage
- Real estate has become lawsuit-happy, and it’s killing our credibility
- How I script, edit and caption real estate videos FAST using AI
More from Lead GenMore posts in Lead Gen »
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- Why a better morning routine is your secret lead gen weapon
- 10 old school marketing strategies that still work in this tough market
- 5 huge mistakes agents make when calculating cost per lead
- 5 types of social posts that are filling agents’ pipelines right now (with examples to copy)
More from Lead GenerationMore posts in Lead Generation »
- Dawn of a new era: Here’s how NAR says it’s changing for its members
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Inman is celebrating 30 years of community, and you’re invited
- Leadershift: How brokers and team leaders can prepare for 2026
More from MarketingMore posts in Marketing »
- What ‘6-7’ reveals about the new real estate attention economy
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- RateMyAgent and Curated Social merge to form Renowned platform
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
More from MLSMore posts in MLS »
- NAR repeals policy requiring membership for MLS access
- Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- NAR scores a victory in buyer commission lawsuit
- Where else is Zillow not enforcing its private listing ban?
More from open housesMore posts in open houses »
- ‘Ralph Lauren Christmas’ is going viral. Here’s how real estate agents can nail it
- Can you tell what’s real anymore? How AI video is testing our trust
- 5 ways real estate agents can attract, and keep, buyer clients
- Selling a property with tenants living in it? Here’s what to know
- Here’s our most read advice from Back to Basics Month 2025
More from organic contentMore posts in organic content »
- 7 lessons I learned from a fitness influencer about lead generation
- This type of seller lead will wreck your real estate ROI
- TikTok is the most powerful lead gen tool you’re probably not using
- Rewrite the rules: 5 fresh ways to use Canva for real estate
- Dear Marketing Mastermind: What content should be on my website?
More from paid advertisingMore posts in paid advertising »
More from real estate marketingMore posts in real estate marketing »
- What ‘6-7’ reveals about the new real estate attention economy
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- Crack the code on social media: Now Streaming
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- Should real estate agents have tattoos? The pros weigh in
More from realtor.comMore posts in realtor.com »
- Inman is celebrating 30 years of community, and you’re invited
- Stop freaking out about 50-year mortgages. They might save the housing market
- The inventory surge is sputtering. See how your market stacks up
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
More from RedfinMore posts in Redfin »
- Redfin site fluke exposed past users’ data on listing contact forms
- Stop freaking out about 50-year mortgages. They might save the housing market
- Zillow defends private listing rule, criticizes Compass in new filing
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
More from SelectMore posts in Select »
More from serviceMore posts in service »
- 8 reasons you should never recommend a 50-year mortgage
- Inside Nykia Wright’s master plan to fix NAR and rebuild trust
- What ‘6-7’ reveals about the new real estate attention economy
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- FICO scores, magic phrases, earnings digs: Inman Top 5
More from VideoMore posts in Video »
- Inside Nykia Wright’s master plan to fix NAR and rebuild trust
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- Crack the code on social media: Now Streaming
- Why 88% of agent conversations never make it to the CRM
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
More from ZillowMore posts in Zillow »
- 53% of US homes lost value from 2024 — but it’s not a crash
- Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Where else is Zillow not enforcing its private listing ban?
- Zillow defends private listing rule, criticizes Compass in new filing
Be First to Comment