In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen.
Source: Inman News
5 huge mistakes agents make when calculating cost per lead
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from Cost per acquisitionMore posts in Cost per acquisition »
More from Cost per leadMore posts in Cost per lead »
More from customer relationship managementMore posts in customer relationship management »
- 5 lead-generation metrics you must review before 2026 begins
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- Everything you need to know about social media in under 1,100 words
- Dispatches from NAR NXT as real estate grapples with AI
- 10 tips for having the best holiday season ever
More from FacebookMore posts in Facebook »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- 7 things real estate brokers should do before the end of the year
- 7 tips for walking away from a recruitment offer (the right way)
- 7 last-minute Halloween marketing tricks (and treats) for agents
- 11 ways to rebuild if your internal ‘check engine light’ comes on
More from Josh RiesMore posts in Josh Ries »
- 5 lead-generation metrics you must review before 2026 begins
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- The urgency trap: Are you training clients to ignore your boundaries?
- Are 50-year mortgages an affordability fix or a time bomb?
More from Lead GenMore posts in Lead Gen »
- 5 lead-generation metrics you must review before 2026 begins
- Everything you need to know about social media in under 1,100 words
- The urgency trap: Are you training clients to ignore your boundaries?
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- Why a better morning routine is your secret lead gen weapon
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from Lifetime Client ValueMore posts in Lifetime Client Value »
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from metaMore posts in meta »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- AI slop is flooding social feeds and reshaping real estate marketing
- What Tom Ferry’s latest poll reveals about the future-focused agent
- The rise of AI fakes could erode trust in real estate marketing
- How to spy on your real estate competitors (to improve your ads)
More from paid advertisingMore posts in paid advertising »
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- 5 ways to cut your marketing spend (without losing leads)
- Compass offers agents new solution for digital ad campaigns
- Looking for a simple solution to social media? Try PropertySimple
- Step-by-step success with sponsored content
More from PPCMore posts in PPC »
More from real estate marketingMore posts in real estate marketing »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- If price is king, why do we even market new listings?
More from referral leadsMore posts in referral leads »
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from texasMore posts in texas »
- Delistings and discounts jump as holiday season approaches
- ‘More persistent headwinds’ plague housing market as prices barely budge
- This week was all about NAR: Inman’s Top 5 stories
- 53% of US homes lost value from 2024 — but it’s not a crash
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
More from ZillowMore posts in Zillow »
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow reverses course and removes climate data from listings
- After failed NAR vote, brokerages beef up referral disclosures
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- Delistings and discounts jump as holiday season approaches
Be First to Comment