Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.
Source: Inman News
Why age is just a number when you’re working with clients
Published in Agent, Agent Appreciation Month, baby boomers, Brokerage, Chinese zodiac, Columns, Gen Z, Generational marketing, jay thompson, millennials, Select, service and theme-month-202201
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