Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service.
Source: Inman News
These agents are ‘drowning.’ AI was supposed to save them
More from AgentMore posts in Agent »
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
- Why 88% of agent conversations never make it to the CRM
More from AIMore posts in AI »
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Why 88% of agent conversations never make it to the CRM
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’
- EXp digs at Compass during Q3 earnings as agent retention soars
More from AI AdoptionMore posts in AI Adoption »
More from artificial intelligenceMore posts in artificial intelligence »
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- Recession? Membership? Blessings? Inman Top 5
- New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’
- EXp digs at Compass during Q3 earnings as agent retention soars
More from automationMore posts in automation »
- New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’
- AI key to growing Rocket, Redfin and Mr. Cooper under one roof
- 9 brutally honest budgeting truths no brokerage wants to face in 2026
- How AI helped me get 110K views posting 30 times a day for 30 days
- HELOC disruptor Figure boasts $7B market cap after successful IPO
More from brokerMore posts in broker »
- 7 things real estate brokers should do before the end of the year
- BrightMLS and proptech startup Ocusell launch joint venture
- The State of Real Estate Marketing: Grow Your Real Estate Business with the Right Tools
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- How this agent sold $20M in real estate in the past 12 months through Instagram
More from BrokerageMore posts in Brokerage »
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
- Why 88% of agent conversations never make it to the CRM
More from ColumnsMore posts in Columns »
- How the 50-year mortgage could kill agent profitability
- 3 essential AI prompts to make real estate writing easier than ever
- 7 lessons the Marines taught this CEO about running a brokerage
- Recruiting playbook: How to win agents (and keep them)
- Stop losing deals: Ask ‘why?’ to find buyers who won’t back out
More from customer satisfactionMore posts in customer satisfaction »
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Rocket to inherit Mr. Cooper’s customer satisfaction woes
- First Community Mortgage recognized for ethical practices
- Survey: Mortgage lenders missing chance to build trust with borrowers
- What should real estate and software companies have in common?
More from efficiencyMore posts in efficiency »
- How AI helped me get 110K views posting 30 times a day for 30 days
- The modern tech stack agents and brokerages need now: Streaming
- Stop using AI as a Google substitute. Do this instead
- Council of Multiple Listing Services hires Rene Galicia as its first COO
- EXCLUSIVE: Restb.ai leads 10 more MLSs in march to data efficiency
More from Holly BrinkMore posts in Holly Brink »
- 7 lessons the Marines taught this CEO about running a brokerage
- Real estate portals feel the heat during a rough week: The Download
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- How are you breaking down barriers for agents and clients living with disabilities?
More from illinoisMore posts in illinois »
- Zillow calls Chicago’s Private Listing Network a ‘hidden listing scheme’
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- Before Compass: Lessons from Robert Reffkin’s leadership style
- These are the states where homeowners will benefit most — and least — from new SALT cap
More from inmanMore posts in inman »
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- ‘Selling the OC’ drops today. Get to know the agents
- Why 88% of agent conversations never make it to the CRM
- Should real estate agents have tattoos? The pros weigh in
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
More from Inman Innovator AwardsMore posts in Inman Innovator Awards »
- ListedKit uses AI for transaction management: Tech Review
- How to choose real estate tech without wasting time (or budget)
- 7 wins (and 8 won’ts) our team has discovered while using AI tools
- Forget everything you’ve heard about GPT-5. Here’s the truth
- 6 tech tools to elevate your listing presentation on a budget
More from iowaMore posts in iowa »
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- How are you breaking down barriers for agents and clients living with disabilities?
- How to get buyers to sign a buyer-broker agreement (and actually thank you for it)
- 10 summer holidays that make perfect pop-by moments
More from minnesotaMore posts in minnesota »
- Man convicted for killing real estate agent who was lured to a home showing
- 215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- A mega-team goes indie, and other big-time real estate moves
More from My Real Estate CompanyMore posts in My Real Estate Company »
- 7 lessons the Marines taught this CEO about running a brokerage
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- How are you breaking down barriers for agents and clients living with disabilities?
- How to get buyers to sign a buyer-broker agreement (and actually thank you for it)
More from nebraskaMore posts in nebraska »
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- Evergreen Home Loans hiring to serve 29 additional states
- How are you breaking down barriers for agents and clients living with disabilities?
- How to get buyers to sign a buyer-broker agreement (and actually thank you for it)
More from PropTechMore posts in PropTech »
- 10 questions to ask yourself before your next career move
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- New client leads, murky waters: October’s mixed bag for real estate
- 5 hot real estate technology trends
- Tech Review: Guest House shrinks time-to-market with listing prep
More from Real Estate AgentsMore posts in Real Estate Agents »
More from real estate aiMore posts in real estate ai »
More from real estate cultureMore posts in real estate culture »
- Tech-focused, indie, big-box or family-style? How to choose the right brokerage for your team
- How the ‘bro climate’ is failing new real estate agents and their clients
- Here’s why indies are stoked about the Compass-Anywhere deal
- NAR CEO Nykia Wright: ‘We’re trying to outrun irrelevance’
- Huddle Up: Building a real estate team with purpose
More from san diegoMore posts in san diego »
- The anti-lawsuit way of presenting your fee: Now Streaming
- Tech Review: Guest House shrinks time-to-market with listing prep
- Free criminal background checks, smart lead generation and game-changing technology
- 5 types of social posts that are filling agents’ pipelines right now (with examples to copy)
- The path for Compass-Anywhere: Take the Intel Index survey today
More from SelectMore posts in Select »
- Homebuying off to strongest November start since 2022
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
More from serviceMore posts in service »
More from teamsMore posts in teams »
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- ‘Selling the OC’ drops today. Get to know the agents
- Why 88% of agent conversations never make it to the CRM
- 7 lessons the Marines taught this CEO about running a brokerage
- Recruiting playbook: How to win agents (and keep them)
More from TechnologyMore posts in Technology »
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Why 88% of agent conversations never make it to the CRM
- Real partners with MAXA Designs on agent marketing platform
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
More from Technology and Innovation MonthMore posts in Technology and Innovation Month »
- ListedKit uses AI for transaction management: Tech Review
- How real estate pros can thrive beyond the MLS in the AI era
- How to choose real estate tech without wasting time (or budget)
- 7 wins (and 8 won’ts) our team has discovered while using AI tools
- Keller Williams exec shares how to win trust with clients — and Google
More from Theme MonthsMore posts in Theme Months »
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Want AI to recommend you in online search? Do these 7 things
- AI expert: Agents must harness AI or be replaced by those who do
- Practical magic! How to use AI for real estate disclosures
- How I script, edit and caption real estate videos FAST using AI
More from theme-month-202508More posts in theme-month-202508 »
- ListedKit uses AI for transaction management: Tech Review
- How real estate pros can thrive beyond the MLS in the AI era
- How to choose real estate tech without wasting time (or budget)
- 7 wins (and 8 won’ts) our team has discovered while using AI tools
- Keller Williams exec shares how to win trust with clients — and Google
Be First to Comment