Panelists at Inman Luxury Connect Monday argued that good marketing in the luxury segment is all about telling stories that speak to a specific type of consumer.
Source: Inman News
Succeeding in luxury real estate is all about storytelling
Published in Agent, california, coldwell banker, compass, florida, Georgina Jacobson, homeselling, ICLV, inman connect, Inman Connect Las Vegas, Inman luxury connect, jonathan spears, luxury, Luxury Connect, luxury lens, Nan and Company Properties, Nancy Almodovar, Newport Beach and Select
More from AgentMore posts in Agent »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Former agent convicted of swindling woman out of her home
- The modern tech stack agents and brokerages need now: Streaming
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Here’s the essential reading on the Compass-Anywhere deal
More from californiaMore posts in california »
- Democrats seek transparency into Fannie, Freddie ‘reprivatization’
- How a government shutdown would affect real estate agents
- Why Flyhomes is quitting the real estate brokerage business
- A compliance expert quizzed ChatGPT. Here’s what it got wrong
- Better shares soar on bullish thesis by activist investor Eric Jackson
More from coldwell bankerMore posts in coldwell banker »
More from compassMore posts in compass »
More from floridaMore posts in florida »
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- How a government shutdown would affect real estate agents
- Better shares soar on bullish thesis by activist investor Eric Jackson
- How the growing buyer power shift is reshaping the real estate market
- Florida agent and firefighter husband arrested on charges of child porn and bestiality
More from homesellingMore posts in homeselling »
More from ICLVMore posts in ICLV »
More from inman connectMore posts in inman connect »
- In an uncertain market, Inman Connect New York offers solutions
- Take the Inman Intel Index survey for September 2025
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
- Brad Inman: ‘AI will be god-like,’ and other real estate predictions
More from Inman Connect Las VegasMore posts in Inman Connect Las Vegas »
More from Inman luxury connectMore posts in Inman luxury connect »
- Inman celebrates its 2025 Inman Innovator Award winners
- ‘Hoarding’ listings vs. seller’s rights? Oppenheim and Sher debate Clear Cooperation
- Inman announces the newest members of the 2025 Golden I Club
- What luxury buyers want today, according to the experts
- Inman celebrates industry visionaries: Announcing the 2025 Inman Innovator Award finalists
More from jonathan spearsMore posts in jonathan spears »
- Curiosity is the key to unlocking artificial intelligence’s full potential
- Luxury goes global: Paris Olympics, visas and the rise of ‘set-jetting’
- Teams Spotlight: Jonathan Spears, Spears Group at Compass
- Team leaders on recruitment and retention in 2024
- The ultimate guide to Inman Luxury Connect 2023 in Las Vegas
More from luxuryMore posts in luxury »
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Enduring elegance: Leadership lessons from Giorgio Armani
- Compass just recruited a pair of high-profile Hilton family scions
- Douglas Elliman debuts private listing network for agents
- LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it
More from Luxury ConnectMore posts in Luxury Connect »
- What luxury buyers want today, according to the experts
- Putting it all together: The complete guide to working with athletes and celebrities
- Jade Mills advises new agents not to neglect Sunday open houses
- Nominations are open for Inman’s prestigious Golden I Club
- Can Kevin Sears put NAR back on a firm footing? The Download
More from luxury lensMore posts in luxury lens »
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Enduring elegance: Leadership lessons from Giorgio Armani
- Compass just recruited a pair of high-profile Hilton family scions
- Douglas Elliman debuts private listing network for agents
- LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it
More from Nan and Company PropertiesMore posts in Nan and Company Properties »
More from Nancy AlmodovarMore posts in Nancy Almodovar »
- Houston’s ‘Darth Vader House’ sold for $3.4M, is set to be rebranded
- Nan & Co launches auction division with FasciaBlaster mansion
- Broker Spotlight: Nancy Almodovar, Nan and Co. Properties
- Nan & Company Properties launches Farm & Ranch Division
- Unlocking the door to luxury: A guide to the high-end market
More from Newport BeachMore posts in Newport Beach »
- Inman announces the newest members of the 2025 Golden I Club
- Competition, discretion drive lux agents to embrace private listings
- Broker Spotlight: Kristin Barry, Arbor Real Estate
- Inman announces the 2025 Golden I Club finalists, celebrating the leaders in luxury real estate
- AI in real estate: The agent’s guide to the ChatGPT revolution
More from SelectMore posts in Select »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Democrats seek transparency into Fannie, Freddie ‘reprivatization’
- Former agent convicted of swindling woman out of her home
- Is fall the new spring? Market winds may be shifting, NAR says
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
Be First to Comment