In addition to subtle tweaks to the company’s logo and other details, brand revamp is aimed at positioning Rocket as a fintech platform supporting an ‘end-to-end homeownership experience.’
Source: Inman News
Rocket lays groundwork for Super Bowl ads with ‘brand restage’
Published in AI in fintech, amrock, brand restage, branding, Dan Sogorka, home search, homeownership, Jonathan Mildenhall, logo, Marketing, Mortgage, Nick Gilbert, Otherway, Papanii Okai, real estate leadership, Rocket Card, rocket companies, Rocket Homes, Rocket Loans, Rocket Money, Rocket Mortgage, Rocket Pro, Rocket Pro TPO, Select, super bowl, uwm and Varun Krishna
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