After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories.
Source: Inman News
Rocket hires Viral Nation as first social media agency of record
Published in amrock, CrossCountry Mortgage, Facebook, homeownership, instagram, Jide Buckley, Joe Gagliese, Jonathan Mildenhall, loanDepot, Marketing, Matthew Garland, Minh Nguyen, Mortgage, mortgage lending, Mr. Cooper, Neel Dhingra, News Brief, Preferred Pricing, Redfin, refinancing, Rocket Close, rocket companies, Rocket Mortgage, Select, social media, social media marketing, United Wholesale Mortgage, Viral Nation and x
More from amrockMore posts in amrock »
- AI key to growing Rocket, Redfin and Mr. Cooper under one roof
- US home lending giant Rocket Mortgage bidding Canada adieu
- Rocket’s $649M Q4 profit puts the company in the black for 2024
- Rocket lays groundwork for Super Bowl ads with ‘brand restage’
- Rocket is deploying scalable AI across an entire fintech platform
More from CrossCountry MortgageMore posts in CrossCountry Mortgage »
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- Rocket Mortgage rolls out bullish $822,550 conforming loan limit
- LoanDepot revamps leadership as it fights steering allegations
- Gary Keller, Opendoor stock, one broker’s TikTok: Inman’s Top 5
- Could your lender co-marketing violate RESPA? The Download
More from FacebookMore posts in Facebook »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- 7 things real estate brokers should do before the end of the year
- 7 tips for walking away from a recruitment offer (the right way)
- 7 last-minute Halloween marketing tricks (and treats) for agents
- 11 ways to rebuild if your internal ‘check engine light’ comes on
More from homeownershipMore posts in homeownership »
- Jason Oppenheim: Private listings could take real estate ‘back to the Dark Ages’
- Kevin Brown shares his plans as NAR’s new president (EXCLUSIVE)
- 53% of US homes lost value from 2024 — but it’s not a crash
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- What is a 50-year mortgage? The pros and cons of Trump’s proposal
More from instagramMore posts in instagram »
- Can agents use AI to help with contracts and disclosures?
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- The end of ‘just listed’ marketing (and what to do instead)
- Learning to lead: 5 practices that help moms thrive in real estate
More from Jonathan MildenhallMore posts in Jonathan Mildenhall »
- Inman announces 2025 class of Marketing All-Stars award winners
- Rocket Companies takes Super Bowl ad rivalries to new heights
- Rocket lays groundwork for Super Bowl ads with ‘brand restage’
- Rocket is deploying scalable AI across an entire fintech platform
- Dan Sogorka tapped to grow Rocket’s wholesale channel
More from loanDepotMore posts in loanDepot »
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from MortgageMore posts in Mortgage »
- Bayview merger positions Guild Mortgage for refinancing boom
- Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac
- Homebuyers came out in force last week, and rates are trending down
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- Realtor who tipped Pulte to Schiff loans now a witness [EXCLUSIVE]
More from mortgage lendingMore posts in mortgage lending »
- Mortgage giants ‘very close’ to accepting new FICO score
- Why Fannie and Freddie still won’t accept more inclusive credit score
- There’s nobody in charge of looking out for waste, fraud and abuse at Fannie and Freddie’s regulator
- PartnerOne acquiring Mortgage Cadence from Accenture
- HomeSmart and Lower partnering on marketing, tech and mortgages
More from Mr. CooperMore posts in Mr. Cooper »
More from Neel DhingraMore posts in Neel Dhingra »
More from News BriefMore posts in News Brief »
More from Preferred PricingMore posts in Preferred Pricing »
More from RedfinMore posts in Redfin »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Bayview merger positions Guild Mortgage for refinancing boom
- Zillow reverses course and removes climate data from listings
- Delistings and discounts jump as holiday season approaches
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
More from refinancingMore posts in refinancing »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- AI helps UWM seize the day, make the most loans in 4 years in Q3
- AI key to growing Rocket, Redfin and Mr. Cooper under one roof
- Lower mortgage rates spur homebuyers, but mostly refis
More from rocket companiesMore posts in rocket companies »
- Bayview merger positions Guild Mortgage for refinancing boom
- Zillow’s listing ban hangs in the balance after 4-day hearing
- Redfin site fluke exposed past users’ data on listing contact forms
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- AI key to growing Rocket, Redfin and Mr. Cooper under one roof
More from Rocket MortgageMore posts in Rocket Mortgage »
- Bayview merger positions Guild Mortgage for refinancing boom
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- DR Horton gets into AI mortgage tech with Tidalwave stake
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Why 88% of agent conversations never make it to the CRM
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from social mediaMore posts in social media »
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- 41 years, 8 lessons, 1 truth about real estate that never changes
More from social media marketingMore posts in social media marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- The end of ‘just listed’ marketing (and what to do instead)
More from United Wholesale MortgageMore posts in United Wholesale Mortgage »
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- DR Horton gets into AI mortgage tech with Tidalwave stake
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- AI helps UWM seize the day, make the most loans in 4 years in Q3
- Rocket Mortgage rolls out bullish $822,550 conforming loan limit
More from xMore posts in x »
- Why is the Fed cutting interest rates — and what happens next?
- Court punts on Trump’s move to remove Fed Governor Lisa Cook
- Next question for Opendoor: ‘Kill agent partnership,’ or work with real estate pros?
- How Opendoor’s CEO resignation underscores the power of visibility
- From glass ceiling to glass cliff: Why women leaders still face an uphill battle
Be First to Comment