Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand.
Source: Inman News
RE/MAX announces ‘digital-first’ RE/BRAND of iconic logo
Published in abby lee, Agent, brand identity, branding, branding and marketing, Brokerage, brokerage brand, digital marketing, homebuying, homeselling, Music City, nashville, re/max, re/max branding, rebrand, Select and the new york times
More from abby leeMore posts in abby lee »
More from AgentMore posts in Agent »
- Man attacks real estate agent at vacant property outside LA
- The 4 types of listing appointments you must have: Now Streaming
- Lingering questions, NAR opinion, new lawsuit: Inman Top 5
- Massachusetts broker arrested, accused of embezzling $11.6M
- Jason Oppenheim respects the Compass deal, but says he’s ‘not happy about it’
More from brand identityMore posts in brand identity »
More from brandingMore posts in branding »
More from branding and marketingMore posts in branding and marketing »
More from BrokerageMore posts in Brokerage »
- Lingering questions, NAR opinion, new lawsuit: Inman Top 5
- Massachusetts broker arrested, accused of embezzling $11.6M
- This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution
- Jason Oppenheim respects the Compass deal, but says he’s ‘not happy about it’
- The death of old-school SEO, and what it means for real estate
More from brokerage brandMore posts in brokerage brand »
More from digital marketingMore posts in digital marketing »
- From TikTok to memes, the battle over who shapes culture
- Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed
- Your real estate listing isn’t selling? Consider these 5 factors
- Will Gary Keller’s real estate recession prediction come true? The Download
- Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
More from homebuyingMore posts in homebuying »
More from homesellingMore posts in homeselling »
More from Music CityMore posts in Music City »
- It’s a higher-for-longer world, and we’re just living in it: Economist
- Gatekeeping, portal wars, ‘Armageddon’: Inman’s Top 5
- Listing bans, lawsuits, and a ‘big, beautiful bill’: Inman Top 5
- Compass, Zillow, Redfin and the rest: It’s Inman’s Top 5
- Amid a fairly flat market, May held some nice surprises: Economist
More from nashvilleMore posts in nashville »
- This real estate agent faked it ’til she made it. Social media paved the way
- Here are the markets where homebuyers have the upper hand
- HGTV who? TikTok, not reality TV, took this broker’s business to another level
- It’s a higher-for-longer world, and we’re just living in it: Economist
- Waning buyer activity pushes home price growth to 2-year low
More from re/maxMore posts in re/max »
- Forget private marketplaces, Colorado brokers launch full-transparency offensive
- A mega-team goes indie, and other big-time real estate moves
- When it comes to condo vs. townhome value, location matters
- 3 keys to creating a 5-star client experience in a challenging market
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
More from rebrandMore posts in rebrand »
More from SelectMore posts in Select »
- Trump’s Fannie, Freddie public offering might not have much impact on mortgage rates
- Man attacks real estate agent at vacant property outside LA
- Massachusetts broker arrested, accused of embezzling $11.6M
- This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution
- Jason Oppenheim respects the Compass deal, but says he’s ‘not happy about it’
More from the new york timesMore posts in the new york times »
- Bess Freedman on the market, private listings and 2026
- Take the Inman Intel Index survey for September 2025
- Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed
- The American homeownership dream is primed for a comeback
- Christie’s becomes the 1st US real estate company to launch crypto division: Because currency is ‘here to stay’
Be First to Comment