Loopholes in new law mean credit bureaus will still be able to sell applicants’ information to their current lender, servicer, or bank — a boon for lenders who also service their own loans.
Source: Inman News
Mortgage trigger leads will be less crazy, but they ain’t going away
Published in America's Credit Unions, American Bankers Association, AmeriHome Mortgage, Broker Action Coalition, Center for Responsible Lending, Consumer Data Industry Association, consumer federation of america, credit bureaus, credit reports, Equifax, Equity Prime Mortgage, experian, Fair credit reporting act, Firm Offer of Credit, Freedom Mortgage, guild mortgage, Homebuyers Privacy Protection Act, John Rose, Lead Generation, loan servicing, Mat Ishbia, mba, Mortgage, mortgage bankers association, mortgage loan servicing, Mr. Cooper, NAMB, National Consumer Law Center, Regulations, Rocket Holdings, Rocket Mortgage, TransUnion, trigger leads, Union Home Mortgage, United Wholesale Mortgage and uwm
More from American Bankers AssociationMore posts in American Bankers Association »
More from AmeriHome MortgageMore posts in AmeriHome Mortgage »
More from Center for Responsible LendingMore posts in Center for Responsible Lending »
- Why super long mortgages won’t be a thing, and why that’s good news
- FairPlay lands $4.5M seed round to help lenders combat racial bias
- Lenders granted some leeway to initiate foreclosures
- Lenders who rely on AI, algorithms could face new legal risks
- HUD unveils fair housing proposal, draws condemnation from housing advocates
More from Consumer Data Industry AssociationMore posts in Consumer Data Industry Association »
More from consumer federation of americaMore posts in consumer federation of america »
- New Fannie, Freddie housing goals may hurt working families
- Court denies CFPB’s request to vacate fair lending settlement
- Groups slam CFPB’s bid to undo fair lending settlement as ‘dangerous’
- State Farm seeks double-digit rate hike in California in wake of LA fires
- Treasury Secretary Scott Bessent to temporarily lead CFPB
More from credit bureausMore posts in credit bureaus »
- Mortgage bankers take a stand against tri-merge credit reporting
- Fannie Mae and Freddie Mac are not accepting VantageScore 4.0
- TransUnion knocks plan to let lenders use 2 credit reports
- Legislation aimed at banning mortgage trigger leads is back
- Credit report errors are harming mortgage borrowers: Fed watchdog
More from credit reportsMore posts in credit reports »
- Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50
- How politics and policy are fueling the housing crisis in 2025
- The importance of using a 5-pronged tenant screening process
- AI smoothing mortgage income and employment verifications
- Entrata shores up tenant credit reporting with Rent Dynamics
More from EquifaxMore posts in Equifax »
- Mortgage giants ‘very close’ to accepting new FICO score
- Why Fannie and Freddie still won’t accept more inclusive credit score
- Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50
- Credit bureaus slam plan to cut them out of FICO score pricing
- Mortgage bankers take a stand against tri-merge credit reporting
More from Equity Prime MortgageMore posts in Equity Prime Mortgage »
More from experianMore posts in experian »
- Mortgage giants ‘very close’ to accepting new FICO score
- Why Fannie and Freddie still won’t accept more inclusive credit score
- Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50
- Credit bureaus slam plan to cut them out of FICO score pricing
- Gen Z is changing the rules of renting. Are you ready?
More from Fair credit reporting actMore posts in Fair credit reporting act »
More from Firm Offer of CreditMore posts in Firm Offer of Credit »
More from Freedom MortgageMore posts in Freedom Mortgage »
- Trump signs bill curtailing sale of mortgage trigger leads in 180 days
- Rocket to inherit Mr. Cooper’s customer satisfaction woes
- Ted Cruz aims to defund CFPB with implications for lender oversight
- First-timers ‘significantly’ less satisfied with mortgage lenders
- Freedom Mortgage to pay $1.75M to settle agent kickback scheme
More from guild mortgageMore posts in guild mortgage »
- Bayview merger positions Guild Mortgage for refinancing boom
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Trump signs bill curtailing sale of mortgage trigger leads in 180 days
- Evergreen Home Loans hiring to serve 29 additional states
- Rocket to inherit Mr. Cooper’s customer satisfaction woes
More from Homebuyers Privacy Protection ActMore posts in Homebuyers Privacy Protection Act »
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from loan servicingMore posts in loan servicing »
- Bayview merger positions Guild Mortgage for refinancing boom
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- AI key to growing Rocket, Redfin and Mr. Cooper under one roof
- Trump signs bill curtailing sale of mortgage trigger leads in 180 days
- LoanDepot shares surge on bullish call by Citron Research
More from Mat IshbiaMore posts in Mat Ishbia »
- AI helps UWM seize the day, make the most loans in 4 years in Q3
- Trump signs bill curtailing sale of mortgage trigger leads in 180 days
- Mr. Cooper shareholders approve merger with Rocket Companies
- Mortgage lenders are turning to AI to play in the big leagues
- Defying conventional wisdom, UWM grows mortgage refis
More from mbaMore posts in mba »
More from MortgageMore posts in Mortgage »
- Bayview merger positions Guild Mortgage for refinancing boom
- Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac
- Homebuyers came out in force last week, and rates are trending down
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- Realtor who tipped Pulte to Schiff loans now a witness [EXCLUSIVE]
More from mortgage bankers associationMore posts in mortgage bankers association »
More from mortgage loan servicingMore posts in mortgage loan servicing »
- AI key to growing Rocket, Redfin and Mr. Cooper under one roof
- Rocket to inherit Mr. Cooper’s customer satisfaction woes
- Mr. Cooper is ‘firing on all cylinders’ going into merger with Rocket
- Hubzu operator Altisource plans reverse split to avoid delisting
- CFPB rescinds dozens of policies as court battle over its fate rages on
More from Mr. CooperMore posts in Mr. Cooper »
More from NAMBMore posts in NAMB »
More from National Consumer Law CenterMore posts in National Consumer Law Center »
- Why Fannie and Freddie still won’t accept more inclusive credit score
- New Fannie, Freddie housing goals may hurt working families
- Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50
- Mortgage bankers take a stand against tri-merge credit reporting
- VA ends key foreclosure rescue program in another setback for veterans and their families
More from RegulationsMore posts in Regulations »
- Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac
- Letitia James mortgage fraud case thrown out, but can be refiled
- Pulte’s role in mortgage fraud indictment under scrutiny
- Don’t merge Fannie and Freddie, says their biggest investor
- Fallout over Fed policymakers’ investments reshaping the board
More from Rocket HoldingsMore posts in Rocket Holdings »
More from Rocket MortgageMore posts in Rocket Mortgage »
- Bayview merger positions Guild Mortgage for refinancing boom
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- DR Horton gets into AI mortgage tech with Tidalwave stake
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Why 88% of agent conversations never make it to the CRM
More from TransUnionMore posts in TransUnion »
- Mortgage giants ‘very close’ to accepting new FICO score
- Why Fannie and Freddie still won’t accept more inclusive credit score
- Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50
- Credit bureaus slam plan to cut them out of FICO score pricing
- Mortgage bankers take a stand against tri-merge credit reporting
More from trigger leadsMore posts in trigger leads »
More from Union Home MortgageMore posts in Union Home Mortgage »
More from United Wholesale MortgageMore posts in United Wholesale Mortgage »
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- DR Horton gets into AI mortgage tech with Tidalwave stake
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- AI helps UWM seize the day, make the most loans in 4 years in Q3
- Rocket Mortgage rolls out bullish $822,550 conforming loan limit
More from uwmMore posts in uwm »
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- DR Horton gets into AI mortgage tech with Tidalwave stake
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- AI helps UWM seize the day, make the most loans in 4 years in Q3
- Rocket Mortgage rolls out bullish $822,550 conforming loan limit
Be First to Comment