Movoto may be a familiar name, but under OJO’s ownership the brand is quietly embarking on a David-and-Goliath struggle for a place in the portal pantheon.
Source: Inman News
Meet a high-touch underdog taking on the search portal Goliaths
More from Andy FloranceMore posts in Andy Florance »
- Realtor.com CEO talks ‘serious competitors,’ says ‘quality is really what we’re interested in’
- Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel
- Recession? Membership? Blessings? Inman Top 5
- Zillow says CoStar uses litigation ‘playbook’ to ‘attack’ competitors
- Redfin vs. Compass vs. Zillow: Inman’s Top 5 stories of the week
More from chris hellerMore posts in chris heller »
More from dual agencyMore posts in dual agency »
- How industry infighting makes it harder for clients to achieve the American dream
- Top 8 bogus or even deceptive things agents say to land a listing
- Dueling with dual agency in the age of private listing networks
- PLNs, dual agency and buyer choice: Back to the future?
- Dwiggins: Latest changes to CCP are ‘exclusionary and predatory’
More from homes.comMore posts in homes.com »
- Dispatches from NAR NXT as real estate grapples with AI
- Realtor.com CEO talks ‘serious competitors,’ says ‘quality is really what we’re interested in’
- Realtors reject proposal to require disclosure of more referral fees
- Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel
- Zillow defends private listing rule, criticizes Compass in new filing
More from john berkowitzMore posts in john berkowitz »
More from movotoMore posts in movoto »
- 215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
- HomeSmart and Lower partnering on marketing, tech and mortgages
- Chris Heller and Heller the Home Seller team move to eXp Realty
- Rethinking NAR’s speech policy, CCP, settlement: Inman Top 5
- Zillow’s clarity, Tutor’s clap back, LionDesk’s closure: Inman Top 5
More from OjoMore posts in Ojo »
- Rethinking NAR’s speech policy, CCP, settlement: Inman Top 5
- Zillow’s clarity, Tutor’s clap back, LionDesk’s closure: Inman Top 5
- Serhant’s diss, Homes.com’s boost, Caballero’s record: Top 5
- Mortgage lender Lower acquires Movoto and parent OJO
- Mergers and acquisitions likely to dominate real estate in 2025
More from portal warMore posts in portal war »
- Realtor.com CEO is ready to ‘turn off’ Clear Cooperation debate
- Mortgage lender Lower acquires Movoto and parent OJO
- Court denies Move’s preliminary injunction in suit against CoStar
- Realtor.com CEO: CoStar made ‘deceptive and misleading’ claims
- Growing real estate portal Movoto inks exclusive GreatSchools deal
More from portal warsMore posts in portal wars »
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- Jason Oppenheim: Private listings could take real estate ‘back to the Dark Ages’
- Realtor.com’s FlyAround offers a bird’s-eye view of the market
- CoStar CEO Andy Florance says in earnings call Zillow is ‘under siege’
- Realtor.com parent goes after its own virtual tour target amid battle with CoStar
More from realtor.comMore posts in realtor.com »
- Zillow reverses course and removes climate data from listings
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- After failed NAR vote, brokerages beef up referral disclosures
- What it takes to build a $100M real estate brand with heart
- Zillow’s SkyTour uses complex 3D tech to simplify home search
More from RedfinMore posts in Redfin »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Bayview merger positions Guild Mortgage for refinancing boom
- Zillow reverses course and removes climate data from listings
- Delistings and discounts jump as holiday season approaches
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from TechnologyMore posts in Technology »
- Future-proof your digital footprint for 2026 (and beyond)
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- DR Horton gets into AI mortgage tech with Tidalwave stake
More from ZillowMore posts in Zillow »
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow reverses course and removes climate data from listings
- After failed NAR vote, brokerages beef up referral disclosures
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- Delistings and discounts jump as holiday season approaches
Be First to Comment