Realogy rebranded as Anywhere on Thursday, surprising agents, industry leaders and branding experts, who were mostly upbeat about what the new name means for the company’s trajectory.
Source: Inman News
‘I’m with Anywhere’: Agents await direction on where Realogy is going
Published in Anywhere Real Estate, Brokerage, corporate rebranding, Industry News, katie lance, Marketing, Owen Fuller, realogy, rebranding, Ryan Schneider, Select, Stephen Votino and victor lund
More from Anywhere Real EstateMore posts in Anywhere Real Estate »
- NAR scores a victory in buyer commission lawsuit
- Why independent brokerages matter more than ever amid real estate consolidation
- Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Robert Reffkin: My commitments to Anywhere’s brands
More from BrokerageMore posts in Brokerage »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Where else is Zillow not enforcing its private listing ban?
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Why independent brokerages matter more than ever amid real estate consolidation
- Alexander brothers denied motion to dismiss sex-trafficking charges
More from corporate rebrandingMore posts in corporate rebranding »
More from Industry NewsMore posts in Industry News »
- Zillow defends private listing rule, criticizes Compass in new filing
- NAR’s Kevin Sears: We need to ‘show everybody that we as Realtors are pro-consumer’
- Despite unease, Compass poised to retain most Anywhere agents
- New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’
- Offerpad home sales, acquisitions hit new low in Q3 2025
More from katie lanceMore posts in katie lance »
- Rewrite the rules: 5 fresh ways to use Canva for real estate
- Zumper’s Reelz automates short-form social media marketing
- SCOTUS upheld the TikTok ban. Here’s what agents should do now
- 2024 Inman Innovator Awards finalists unveiled ahead of ICLV
- A call for change is center stage this summer. Join the movement
More from MarketingMore posts in Marketing »
- RateMyAgent and Curated Social merge to form Renowned platform
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
More from Owen FullerMore posts in Owen Fuller »
More from realogyMore posts in realogy »
More from rebrandingMore posts in rebranding »
- HomeSmart celebrates 25 years with new branding, messaging
- Hoby Hanna: What no one tells you about leading through a merger
- Howard Hanna launches first rebrand in more than 40 years
- RE/MAX meets expectations in Q1 but forecasts turbulence ahead
- The Keyes Company rolls out brand refresh ahead of 100th anniversary
More from Ryan SchneiderMore posts in Ryan Schneider »
- Inman is celebrating 30 years of community, and you’re invited
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Compass-Anywhere merger FAQ: How will it change real estate?
- Does the Compass-Anywhere deal set the stage for a private listings culture clash?
- Compass to acquire Anywhere in $1.6B deal, capping rise to top
More from SelectMore posts in Select »
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- NAR scores a victory in buyer commission lawsuit
- Where else is Zillow not enforcing its private listing ban?
More from victor lundMore posts in victor lund »
- Zillow’s ChatGPT integration sets off alarm bells for industry leaders
- Zillow may be surrounded, but it’s not checkmate just yet
- Experts see Anywhere acquisition as bid to remake real estate in Compass’ image
- Sanford fires back at Compass, argues against ‘walled gardens’
- Real estate’s hottest hookups amid merger mania: The Download
Be First to Comment