Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson’s eight-step buyer plan.
Source: Inman News
How to have the commission conversation with buyers: Step 2
More from AgentMore posts in Agent »
- NAR economist predicts post-shutdown real estate ‘boom’
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- Crack the code on social media: Now Streaming
- NAR scores a victory in buyer commission lawsuit
More from back to basicsMore posts in back to basics »
- Here’s our most read advice from Back to Basics Month 2025
- Closing is the lifetime launchpad for client follow-up: Step 8
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- How the escrow process offers a chance to show your value: Step 7
- Support buyers as they navigate the home inspection: Step 6
More from buyer agent compensationMore posts in buyer agent compensation »
- Robert Reffkin: This is real estate’s college sports moment
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- RMLS launches an AI use agents can get behind: getting paid
- Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
- Data confirmation, compensation, Opendoor resignation: Top 5
More from buyer agreementMore posts in buyer agreement »
- On ‘Education Day,’ buyers teach you what they really want: Step 4
- Back to school, back to basics: An 8-step buyer plan for every agent
- How to get buyers to sign a buyer-broker agreement (and actually thank you for it)
- 7 buyer objection handlers to get that agreement signed
- Anywhere grows annual revenue to $5.7B to close out 2024
More from buyer broker agreementMore posts in buyer broker agreement »
- How to get buyers to sign a buyer-broker agreement (and actually thank you for it)
- 7 critical activities for effectively working with buyers in 2025
- In a post-settlement world, let’s get rid of procuring cause
- New Alabama law allows buyers to tour homes without contract
- News Knockout: Readers vote for the top real estate story of 2024
More from Buyer Intake PlanMore posts in Buyer Intake Plan »
More from buyer's agentMore posts in buyer's agent »
- Stop losing deals: Ask ‘why?’ to find buyers who won’t back out
- 10 compelling reasons that your buyers should purchase now
- Tensions run high as buyers and sellers battle for ‘the driver’s seat’
- How buyer affordability education makes you the go-to agent
- Closing is the lifetime launchpad for client follow-up: Step 8
More from buyer's agent commissionMore posts in buyer's agent commission »
- How your Harris- and Trump-voting clients approach the home market
- What support for Harris, Trump says about real estate clients: Intel
- Fears of a widespread commission shift are unfounded. Here’s why
- Lamacchia: ‘Nothing’s changed’ about mortgage commission rules
- RE/MAX President: ‘It’s time to take back our No. 1 market share’
More from Cassie Walker JohnsonMore posts in Cassie Walker Johnson »
More from ColumnsMore posts in Columns »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
- Why independent brokerages matter more than ever amid real estate consolidation
- What is a 50-year mortgage? The pros and cons of Trump’s proposal
More from Commission conversationMore posts in Commission conversation »
More from Compensation PlanMore posts in Compensation Plan »
More from CWJMarketingMore posts in CWJMarketing »
- Closing is the lifetime launchpad for client follow-up: Step 8
- How the escrow process offers a chance to show your value: Step 7
- Support buyers as they navigate the home inspection: Step 6
- Guiding homebuyers through the offer’s fine print: Step 5
- On ‘Education Day,’ buyers teach you what they really want: Step 4
More from escrowMore posts in escrow »
- Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere
- Compass clues, ChatGPT listings, white-collar crime: Inman’s Top 5
- How to give children a voice in the real estate process
- Massachusetts broker arrested, accused of embezzling $11.6M
- Closing is the lifetime launchpad for client follow-up: Step 8
More from homebuyerMore posts in homebuyer »
- Zillow hit with new class-action suit over alleged broker kickbacks
- 10 compelling reasons that your buyers should purchase now
- 15% of homebuyers ‘ghosted’ homesellers in September
- HomeSmart and Lower partnering on marketing, tech and mortgages
- Compass to acquire Anywhere in $1.6B deal, capping rise to top
More from homebuying educationMore posts in homebuying education »
More from inmanMore posts in inman »
- NAR economist predicts post-shutdown real estate ‘boom’
- RateMyAgent and Curated Social merge to form Renowned platform
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Inman is celebrating 30 years of community, and you’re invited
- Redfin site fluke exposed past users’ data on listing contact forms
More from new agentMore posts in new agent »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- ‘Selling the OC’ drops today. Get to know the agents
- How to keep agents motivated if they’re worried about commissions
- How a new agent turned hateful social media comments into a growth opportunity
- What Zillow’s marketing genius can teach you about social media
More from pre-approvalMore posts in pre-approval »
More from seattleMore posts in seattle »
- Heard of a K-shaped economy? You’re living in it now
- What the World Series can teach agents about consistency, coaching and closing
- 5 hot real estate technology trends
- How a Disney-inspired listing video turned heads (on a $0 budget)
- CoStar CEO Andy Florance says in earnings call Zillow is ‘under siege’
More from SelectMore posts in Select »
- HUD shifts homeless policy away from providing permanent housing
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- NAR scores a victory in buyer commission lawsuit
More from serviceMore posts in service »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
- Why independent brokerages matter more than ever amid real estate consolidation
More from teamsMore posts in teams »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
More from theme-month-202509More posts in theme-month-202509 »
- Here’s our most read advice from Back to Basics Month 2025
- Closing is the lifetime launchpad for client follow-up: Step 8
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- How the escrow process offers a chance to show your value: Step 7
- Support buyers as they navigate the home inspection: Step 6
More from washingtonMore posts in washington »
- The inventory surge is sputtering. See how your market stacks up
- Zillow hit with new class-action suit over alleged broker kickbacks
- Zillow says CoStar uses litigation ‘playbook’ to ‘attack’ competitors
- Redfin hits back at Compass, notches victory in Zillow case
- 5 types of social posts that are filling agents’ pipelines right now (with examples to copy)
More from Windermere Real EstateMore posts in Windermere Real Estate »
- Why independent brokerages matter more than ever amid real estate consolidation
- Heard of a K-shaped economy? You’re living in it now
- All signs point to ‘Goldilocks’ conditions for year-end home sales
- Closing is the lifetime launchpad for client follow-up: Step 8
- How the escrow process offers a chance to show your value: Step 7
Be First to Comment