Over the past three years, the largest iBuyers — Opendoor, Zillow and Offerpad — have spent over $200 million advertising directly to consumers. That spend peaked in 2019 before slowing during the pandemic. Historically and today, Opendoor appears to be vastly outspending its competition — a reflection of its size, scale and ambition.
Source: Inman News
How much are iBuyers paying for customer acquisition?
Published in Analysis, CAC, costs, customer acquisition cost, Data, fees, ibuyers, mike delprete, offerpad, opendoor, Opinion, overhead, Select, teams and Zillow
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