CoStar is already borrowing a page from other big insurgent companies including Nike, Apple and Pepsi. But whether it can surpass Zillow may depend on how much it spends, analysts told Intel.
Source: Inman News
Here’s how CoStar can beat Zillow and win the real estate portal wars
Published in Adidas, Andy Florance, Ann Stone, apartments.com, apple, Citysnap, Coca Cola, Cola Wars, costar, Facebook, Gatorade, homes.com, homesnap, ibuyer, ibuying, Industry News, Inman Intel, Intel, Marketing, michael jordan, microsoft, mike delprete, Nestle, nike, Pepsi, portal wars, realtor.com, rich barton, Ron Berman, Stephens, steve jobs, Technology, twitter, University of Pennsylvania and Zillow
More from AdidasMore posts in Adidas »
More from Andy FloranceMore posts in Andy Florance »
- Zillow is taking down images at the center of CoStar’s copyright lawsuit
- Real estate CEOs sound off on CCP, M&A, being No. 1: The Download
- Inman celebrates its 2025 Inman Innovator Award winners
- Realtor.com CEO is ready to ‘turn off’ Clear Cooperation debate
- Andy Florance declares victory in portal wars, says Homes.com is ‘now No. 1’
More from apartments.comMore posts in apartments.com »
- CoStar sues Zillow for ‘systematic’ copyright infringement
- Homes.com just signed up thousands of agents, sold scores of ‘boosted’ listings
- CoStar Group posts rising revenue as Homes.com grows in Q1
- CoStar Group posts 55th-straight quarter of revenue growth in Q4
- Redfin to shed 450 staffers after $100M rental deal with Zillow
More from appleMore posts in apple »
- Trending: TikTok sales, Meta fails and what actually works
- Real estate AI increasingly blurs the lines between humans and tech
- Trump bump flattens for luxury homebuyers in Silicon Valley
- This Women’s History Month, make your DEI outcomes measurable
- Trending: Super Bowl ad wins, fails and media literacy lessons
More from CitysnapMore posts in Citysnap »
- CoStar posts 50th-straight quarter of revenue growth in Q3 earnings
- CoStar posts profitable Q2 as real estate portals tally record traffic
- CoStar Group bucks sluggish market as revenue jumps 13% in Q1
- CoStar will not acquire portal Realtor.com after all
- Despite slow market, CoStar sees revenue and profit rise in Q4
More from Coca ColaMore posts in Coca Cola »
More from costarMore posts in costar »
- Zillow’s images, Compass’ new lawyer, low-cost listings: Top 5
- Zillow is taking down images at the center of CoStar’s copyright lawsuit
- Real estate CEOs sound off on CCP, M&A, being No. 1: The Download
- Inman celebrates its 2025 Inman Innovator Award winners
- Andy Florance declares victory in portal wars, says Homes.com is ‘now No. 1’
More from FacebookMore posts in Facebook »
- From TikTok to memes, the battle over who shapes culture
- Las Vegas Realtors removes incoming board member following inflammatory Charlie Kirk posts
- Zillow wiretapping lawsuit quietly dismissed without prejudice
- How to escape the secret agent trap and embrace visibility
- Silence the self-sabotage that’s costing you real estate clients
More from homes.comMore posts in homes.com »
- Zillow’s images, Compass’ new lawyer, low-cost listings: Top 5
- Portals spend millions on SEO. Here’s how to leverage it for free
- Zillow is taking down images at the center of CoStar’s copyright lawsuit
- RealScout and Agent Image partner to steal Zillow leads — and give them to you
- RealScout and Agent Image partner to power new web leads
More from homesnapMore posts in homesnap »
- Broker Public Portal soft launches, adds Doorify MLS as investor
- CoStar acquires management platform Visual Lease
- CoStar Group dismisses year-old lawsuit against Homesnap founder
- CoStar takes portal war to YouTube, promises new platform
- CoStar’s Homes.com beats Redfin, Realtor.com to become No. 2 portal
More from ibuyerMore posts in ibuyer »
More from ibuyingMore posts in ibuying »
More from Industry NewsMore posts in Industry News »
More from Inman IntelMore posts in Inman Intel »
- 55 power users spill their AI secrets to a slicker real estate workflow
- Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey
- Modest gains help agents see path to recovery: Client Pipeline Tracker
- NAR lost the trust of many agents. Is the trade group winning it back?
- Tell us the story of your real estate conflicts and conundrums: Pulse
More from IntelMore posts in Intel »
- 55 power users spill their AI secrets to a slicker real estate workflow
- Take the Inman Intel Index survey for September 2025
- Modest gains help agents see path to recovery: Client Pipeline Tracker
- A bitter pill: More US consumers swallow higher rates, eye homes
- Real estate still adapting to new normal a year after new NAR rules
More from MarketingMore posts in Marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- In an uncertain market, Inman Connect New York offers solutions
- Turn 1 short video into 3 posts: How to scale your content with AI
More from michael jordanMore posts in michael jordan »
- Working with the Michael Jordan of real estate: Bess Freedman
- Want to close more deals? Learn to speak your clients’ language
- From grind to flow: Why letting go is key to real estate success
- Co-ownership of Michael Jordan’s former mansion starts at $1M
- QUIZ: How well do you remember the big real estate stories of 2024?
More from microsoftMore posts in microsoft »
- The 15 priciest home sales of 2025 so far are pretty huge
- How to automate 60% of workflow without sacrificing service
- Real estate AI increasingly blurs the lines between humans and tech
- Trump bump flattens for luxury homebuyers in Silicon Valley
- Jeff Bezos sells Seattle-area estate for recording-breaking $63M
More from mike delpreteMore posts in mike delprete »
- Are commissions still falling? What Intel’s watching in weeks ahead
- Zillow begins sending warnings to brokers ahead of private listing ban
- Checkmate or alienate? Reactions mixed as firms align with Zillow
- 87% of mortgage lead gen comes from referrals and past clients
- Leads, conversions and value amid the portal wars: DelPrete
More from nikeMore posts in nike »
- This CMO wants to make Keller Williams the Nike of real estate
- Trending: Super Bowl ad wins, fails and media literacy lessons
- Zillow taps former Nike, Airbnb exec as chief design officer
- Chart-topping rapper Travis Scott buys $23.5M hilltop LA estate
- NBA star Kevin Durant’s former Bay Area home lists for $6M
More from portal warsMore posts in portal wars »
- Zillow is taking down images at the center of CoStar’s copyright lawsuit
- Here’s the last look at Redfin’s finances as an independent company
- Realtor.com parent company Move clears 3% revenue growth in Q2
- Realtor.com CEO is ready to ‘turn off’ Clear Cooperation debate
- Andy Florance declares victory in portal wars, says Homes.com is ‘now No. 1’
More from realtor.comMore posts in realtor.com »
- Is fall the new spring? Market winds may be shifting, NAR says
- When it comes to condo vs. townhome value, location matters
- The best time to buy a home in 2025: What agents need to know
- How the growing buyer power shift is reshaping the real estate market
- ‘Not a shift, a transition,’ 2 reports say of homebuying market
More from rich bartonMore posts in rich barton »
More from StephensMore posts in Stephens »
- Maybe the real estate market’s not so screwed after all
- ‘The vibe is pretty good’ as first earnings season of 2024 kicks off
- Zillow revenue rises in Q4 as Barton touts portal’s ‘household name’
- Will Q3 earnings keep real estate mired in a ‘Groundhog Day’ loop?
- In crucial Q2, real estate separated wheat from the chaff: Intel analysis
More from steve jobsMore posts in steve jobs »
- Broker Spotlight: Phil Immel, Pacific Sotheby’s International
- From grind to flow: Why letting go is key to real estate success
- 5 famous figures who turned breakdowns into breakthroughs
- Spencer Rascoff: Zillow won by focusing on consumers
- Bess Freedman on BHS’ 150 years — and that thing with Ryan Serhant
More from TechnologyMore posts in Technology »
More from twitterMore posts in twitter »
- From glass ceiling to glass cliff: Why women leaders still face an uphill battle
- Selling real estate is selling a story. Here’s how to do it right
- Pulte wages war on Fed Chair Jerome Powell, blaming him for high home prices
- No, the Washington DC housing market isn’t crashing amid layoffs
- Bluesky or Threads? Go where your vibe thrives
More from University of PennsylvaniaMore posts in University of Pennsylvania »
More from ZillowMore posts in Zillow »
- Where the industry stands on the Compass-Anywhere deal: Top 5
- How the Compass-Anywhere deal could spur an ‘arms race’
- Does the Compass-Anywhere deal set the stage for a private listings culture clash?
- Experts see Anywhere acquisition as bid to remake real estate in Compass’ image
- Compass agents see play for Anywhere as a power move
Be First to Comment