CoStar is already borrowing a page from other big insurgent companies including Nike, Apple and Pepsi. But whether it can surpass Zillow may depend on how much it spends, analysts told Intel.
Source: Inman News
Here’s how CoStar can beat Zillow and win the real estate portal wars
Published in Adidas, Andy Florance, Ann Stone, apartments.com, apple, Citysnap, Coca Cola, Cola Wars, costar, Facebook, Gatorade, homes.com, homesnap, ibuyer, ibuying, Industry News, Inman Intel, Intel, Marketing, michael jordan, microsoft, mike delprete, Nestle, nike, Pepsi, portal wars, realtor.com, rich barton, Ron Berman, Stephens, steve jobs, Technology, twitter, University of Pennsylvania and Zillow
More from AdidasMore posts in Adidas »
More from Andy FloranceMore posts in Andy Florance »
- Recession? Membership? Blessings? Inman Top 5
- Zillow says CoStar uses litigation ‘playbook’ to ‘attack’ competitors
- Redfin vs. Compass vs. Zillow: Inman’s Top 5 stories of the week
- Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs
- CoStar CEO Andy Florance says in earnings call Zillow is ‘under siege’
More from apartments.comMore posts in apartments.com »
More from appleMore posts in apple »
- Trending: TikTok sales, Meta fails and what actually works
- Real estate AI increasingly blurs the lines between humans and tech
- Trump bump flattens for luxury homebuyers in Silicon Valley
- This Women’s History Month, make your DEI outcomes measurable
- Trending: Super Bowl ad wins, fails and media literacy lessons
More from CitysnapMore posts in Citysnap »
- CoStar posts 50th-straight quarter of revenue growth in Q3 earnings
- CoStar posts profitable Q2 as real estate portals tally record traffic
- CoStar Group bucks sluggish market as revenue jumps 13% in Q1
- CoStar will not acquire portal Realtor.com after all
- Despite slow market, CoStar sees revenue and profit rise in Q4
More from Coca ColaMore posts in Coca Cola »
More from costarMore posts in costar »
- Zillow defends private listing rule, criticizes Compass in new filing
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Recession? Membership? Blessings? Inman Top 5
- Realtor.com is gaining on competing portals despite decline in users, owners say
- Redfin vs. Compass vs. Zillow: Inman’s Top 5 stories of the week
More from FacebookMore posts in Facebook »
- 7 things real estate brokers should do before the end of the year
- 7 tips for walking away from a recruitment offer (the right way)
- 7 last-minute Halloween marketing tricks (and treats) for agents
- 11 ways to rebuild if your internal ‘check engine light’ comes on
- 5 huge mistakes agents make when calculating cost per lead
More from homes.comMore posts in homes.com »
- Zillow defends private listing rule, criticizes Compass in new filing
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Realtor.com is gaining on competing portals despite decline in users, owners say
- Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs
- Realtor.com’s FlyAround offers a bird’s-eye view of the market
More from homesnapMore posts in homesnap »
- Broker Public Portal soft launches, adds Doorify MLS as investor
- CoStar acquires management platform Visual Lease
- CoStar Group dismisses year-old lawsuit against Homesnap founder
- CoStar takes portal war to YouTube, promises new platform
- CoStar’s Homes.com beats Redfin, Realtor.com to become No. 2 portal
More from ibuyerMore posts in ibuyer »
- New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’
- Here’s how to save canceled listings and improve success rates
- Offerpad home sales, acquisitions hit new low in Q3 2025
- Is the ‘proptech winter’ ending? This is what investors are watching
- Opendoor continues C-sweep with CFO swap
More from ibuyingMore posts in ibuying »
More from Industry NewsMore posts in Industry News »
- Zillow defends private listing rule, criticizes Compass in new filing
- NAR’s Kevin Sears: We need to ‘show everybody that we as Realtors are pro-consumer’
- Despite unease, Compass poised to retain most Anywhere agents
- New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’
- Offerpad home sales, acquisitions hit new low in Q3 2025
More from Inman IntelMore posts in Inman Intel »
- Despite unease, Compass poised to retain most Anywhere agents
- New client leads, murky waters: October’s mixed bag for real estate
- Commissions held up in Year 1. Would a seller’s shift upend them?
- The ‘rate lock-in’ barrier is cracking — and not where you might expect
- The MLS isn’t dead yet, but brokers hedge bets with private listings
More from IntelMore posts in Intel »
- New client leads, murky waters: October’s mixed bag for real estate
- Commissions held up in Year 1. Would a seller’s shift upend them?
- The path for Compass-Anywhere: Take the Intel Index survey today
- The ‘rate lock-in’ barrier is cracking — and not where you might expect
- Hopeful but wary, agents report slippage in listing pipelines: Intel
More from MarketingMore posts in Marketing »
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Why 88% of agent conversations never make it to the CRM
- How the 50-year mortgage could kill agent profitability
- 3 essential AI prompts to make real estate writing easier than ever
More from michael jordanMore posts in michael jordan »
- Working with the Michael Jordan of real estate: Bess Freedman
- Want to close more deals? Learn to speak your clients’ language
- From grind to flow: Why letting go is key to real estate success
- Co-ownership of Michael Jordan’s former mansion starts at $1M
- QUIZ: How well do you remember the big real estate stories of 2024?
More from microsoftMore posts in microsoft »
- AI was built to replace us — but it might end up freeing us
- The rise of AI fakes could erode trust in real estate marketing
- AI browser wars are here. How this new era will change real estate
- The 15 priciest home sales of 2025 so far are pretty huge
- How to automate 60% of workflow without sacrificing service
More from mike delpreteMore posts in mike delprete »
- KW’s Jason Abrams on the ‘paradox’ of artificial intelligence
- Zillow may be surrounded, but it’s not checkmate just yet
- Are commissions still falling? What Intel’s watching in weeks ahead
- Zillow begins sending warnings to brokers ahead of private listing ban
- Checkmate or alienate? Reactions mixed as firms align with Zillow
More from nikeMore posts in nike »
- This CMO wants to make Keller Williams the Nike of real estate
- Trending: Super Bowl ad wins, fails and media literacy lessons
- Zillow taps former Nike, Airbnb exec as chief design officer
- Chart-topping rapper Travis Scott buys $23.5M hilltop LA estate
- NBA star Kevin Durant’s former Bay Area home lists for $6M
More from portal warsMore posts in portal wars »
- Realtor.com’s FlyAround offers a bird’s-eye view of the market
- CoStar CEO Andy Florance says in earnings call Zillow is ‘under siege’
- Realtor.com parent goes after its own virtual tour target amid battle with CoStar
- Zillow removes Matterport 3D home tours from its sites
- Zillow says most agents are complying with its private listings policy
More from realtor.comMore posts in realtor.com »
- Inman is celebrating 30 years of community, and you’re invited
- Stop freaking out about 50-year mortgages. They might save the housing market
- The inventory surge is sputtering. See how your market stacks up
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
More from rich bartonMore posts in rich barton »
More from StephensMore posts in Stephens »
- Maybe the real estate market’s not so screwed after all
- ‘The vibe is pretty good’ as first earnings season of 2024 kicks off
- Zillow revenue rises in Q4 as Barton touts portal’s ‘household name’
- Will Q3 earnings keep real estate mired in a ‘Groundhog Day’ loop?
- In crucial Q2, real estate separated wheat from the chaff: Intel analysis
More from steve jobsMore posts in steve jobs »
- Broker Spotlight: Phil Immel, Pacific Sotheby’s International
- From grind to flow: Why letting go is key to real estate success
- 5 famous figures who turned breakdowns into breakthroughs
- Spencer Rascoff: Zillow won by focusing on consumers
- Bess Freedman on BHS’ 150 years — and that thing with Ryan Serhant
More from TechnologyMore posts in Technology »
- Zillow defends private listing rule, criticizes Compass in new filing
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Why 88% of agent conversations never make it to the CRM
- Real partners with MAXA Designs on agent marketing platform
More from twitterMore posts in twitter »
- From glass ceiling to glass cliff: Why women leaders still face an uphill battle
- Selling real estate is selling a story. Here’s how to do it right
- Pulte wages war on Fed Chair Jerome Powell, blaming him for high home prices
- No, the Washington DC housing market isn’t crashing amid layoffs
- Bluesky or Threads? Go where your vibe thrives
More from University of PennsylvaniaMore posts in University of Pennsylvania »
More from ZillowMore posts in Zillow »
- Zillow defends private listing rule, criticizes Compass in new filing
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Why 88% of agent conversations never make it to the CRM
- Zillow hit with new class-action suit over alleged broker kickbacks
- Despite unease, Compass poised to retain most Anywhere agents
Be First to Comment