“The over-the-top marketing, the partying and the champagne is not cool right now,” said Donna Olshan, the founder of Olshan Realty in New York.
Source: Inman News
Goodbye sports cars, hello restraint: Luxury marketing flips the script
Published in Aaron Kirman, Agent, Berkshire Hathaway HomeServices Georgia Properties, Boutique Real Estate Group, cnbc, compass, Diane Hartle, Donna Olshan, eXp Realty, instagram, Institute for Luxury Home Marketing, Kris Anderson, Lifestyle, Listings, luxury lens, Mauricio mansky, News Brief, raj qsar, Select and the agency
More from Aaron KirmanMore posts in Aaron Kirman »
- Christie’s becomes the 1st US real estate company to launch crypto division: Because currency is ‘here to stay’
- How an agent’s networking landed him Roseanne Barr’s Hawaii listing
- IS Luxury opens in Newport Beach with former Elliman manager
- LA agents implore government to pause ULA Tax in wake of wildfires
- Aaron Kirman: ‘It’s business as usual’ after Compass acquisition
More from AgentMore posts in Agent »
- NAR economist predicts post-shutdown real estate ‘boom’
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- Crack the code on social media: Now Streaming
- NAR scores a victory in buyer commission lawsuit
More from Boutique Real Estate GroupMore posts in Boutique Real Estate Group »
More from cnbcMore posts in cnbc »
- DOJ opens criminal investigation into Fed Governor Lisa Cook
- Hamptons summer rentals way down amid market uncertainty
- Lesson Learned: Stay levelheaded, unflappable, and go with the flow
- With AI, real estate is now a ‘game of attention,’ Serhant says
- It’s now a buyer’s market in Manhattan, new report suggests
More from compassMore posts in compass »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Where else is Zillow not enforcing its private listing ban?
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Why independent brokerages matter more than ever amid real estate consolidation
- Inman is celebrating 30 years of community, and you’re invited
More from Donna OlshanMore posts in Donna Olshan »
More from eXp RealtyMore posts in eXp Realty »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Inman is celebrating 30 years of community, and you’re invited
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- Should real estate agents have tattoos? The pros weigh in
- EXp digs at Compass during Q3 earnings as agent retention soars
More from instagramMore posts in instagram »
More from Institute for Luxury Home MarketingMore posts in Institute for Luxury Home Marketing »
More from LifestyleMore posts in Lifestyle »
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
- Should real estate agents have tattoos? The pros weigh in
- Veterans have been ‘priced out,’ left behind by the housing market
- 7 lessons the Marines taught this CEO about running a brokerage
More from ListingsMore posts in Listings »
- The inventory surge is sputtering. See how your market stacks up
- 3 essential AI prompts to make real estate writing easier than ever
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
- Falling for 1st impressions: 9 ways to rake in curb appeal this fall
- Finish 2025 strong by checking these 10 to-dos off your list
More from luxury lensMore posts in luxury lens »
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Inman is celebrating 30 years of community, and you’re invited
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
More from News BriefMore posts in News Brief »
- HUD shifts homeless policy away from providing permanent housing
- NAR scores a victory in buyer commission lawsuit
- Redfin site fluke exposed past users’ data on listing contact forms
- Brown Harris Stevens names Halstead heir as its chief strategy officer (EXCLUSIVE)
- Zillow hit with new class-action suit over alleged broker kickbacks
More from raj qsarMore posts in raj qsar »
- Broker Spotlight: Raj Qsar, The Boutique Real Estate Group
- Raj Qsar on the state of the luxury market: ‘It’s on fire’
- Bad connection? A luxury home’s slow internet can kill a sale
- ‘Sanitizer and power of attorney’: How luxury is bracing for the virus
- TikTok for real estate: How to harness this next-gen social media app
More from SelectMore posts in Select »
- HUD shifts homeless policy away from providing permanent housing
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- NAR scores a victory in buyer commission lawsuit
More from the agencyMore posts in the agency »
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- Learn everything, be curious and show up to succeed in real estate
- How boutique brokerages can outpace big-box brands with value-added systems and programs
- Mauricio Umansky on how to survive Compass-Anywhere
Be First to Comment