In her latest Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands.
Source: Inman News
Ginger Wilcox: Here’s why agents are choosing legacy brands
More from AgentMore posts in Agent »
- Luxury’s next phase: What the 2026 buyer really wants
- What saved my life — and why our industry must choose compassion over judgment
- The right calendar is an easy button for your listing process
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
More from agent engagementMore posts in agent engagement »
More from AIMore posts in AI »
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- AI slop is flooding social feeds and reshaping real estate marketing
- DR Horton gets into AI mortgage tech with Tidalwave stake
- Dispatches from NAR NXT as real estate grapples with AI
- Damian Eales on ‘imminent’ Realtor.com app for ChatGPT [EXCLUSIVE]
More from AnywhereMore posts in Anywhere »
- Jason Oppenheim: Private listings could take real estate ‘back to the Dark Ages’
- Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel
- Despite unease, Compass poised to retain most Anywhere agents
- Meet the brokerage turning agent support into profit
- Recession? Membership? Blessings? Inman Top 5
More from artificial intelligenceMore posts in artificial intelligence »
- How this team leader built a 90% repeat and referral business
- AI slop is flooding social feeds and reshaping real estate marketing
- Dispatches from NAR NXT as real estate grapples with AI
- Damian Eales on ‘imminent’ Realtor.com app for ChatGPT [EXCLUSIVE]
- The fallout from NAR’s big reversal: Take the Intel Index survey today
More from better homes and gardens real estateMore posts in better homes and gardens real estate »
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Robert Reffkin: My commitments to Anywhere’s brands
- Real estate is more than a job. It’s a calling: Lesson Learned
- Breaking the cycle of listing agent burnout: A broker’s playbook
- Here’s what comes next in the Compass-Anywhere deal
More from BHG Real EstateMore posts in BHG Real Estate »
More from BrokerageMore posts in Brokerage »
- Luxury’s next phase: What the 2026 buyer really wants
- Keller Williams expands overseas once again
- The right calendar is an easy button for your listing process
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- California Association of Realtors leans into referral fee transparency
More from brokeragesMore posts in brokerages »
- Dawn of a new era: Here’s how NAR says it’s changing for its members
- How the 50-year mortgage could kill agent profitability
- Real estate has become lawsuit-happy, and it’s killing our credibility
- New client leads, murky waters: October’s mixed bag for real estate
- Free criminal background checks, smart lead generation and game-changing technology
More from buyer broker commissionsMore posts in buyer broker commissions »
- MLS PIN wins final settlement approval in Nosalek case
- Coldwell Banker exec says current market is a ‘growth window’
- Buyer-broker commissions remain mostly steady since Aug. 17: Survey
- Redfin expands new compensation plan to agents in 25 more markets
- Homes.com gets analyst boost amid 567% annual traffic spike
More from compassMore posts in compass »
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- This week was all about NAR: Inman’s Top 5 stories
- Private inventory: New competition rules that leave consumers behind
- How a Denver team turned challenge into its strongest quarter
- Amid MRED feud, Zillow says private listings ‘reinforce segregation’
More from consolidationMore posts in consolidation »
- Despite unease, Compass poised to retain most Anywhere agents
- This CEO says private listings are real estate’s ‘nuclear holocaust’
- Real estate leaders weigh in on Compass-Anywhere: The Download
- Companies must ‘get big in order to compete’ with Compass-Anywhere
- How will the portals respond to the Compass-Anywhere deal?
More from errors and omissions insuranceMore posts in errors and omissions insurance »
More from Ginger WilcoxMore posts in Ginger Wilcox »
More from inmanMore posts in inman »
- Delistings and discounts jump as holiday season approaches
- The right calendar is an easy button for your listing process
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- NAR’s new consumer profile shows agents how to thrive in 2026
- 3 under-the-radar trends from October’s Intel Index survey
More from Marian McPhersonMore posts in Marian McPherson »
- Stock market gains push luxury homebuyers ahead in October
- Fall has been ‘sneaky good’ for buyers, but the ‘warm-up is not guaranteed to last’
- 53% of US homes lost value from 2024 — but it’s not a crash
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Veterans have been ‘priced out,’ left behind by the housing market
More from marketing and brandingMore posts in marketing and branding »
More from private listing networksMore posts in private listing networks »
- Jason Oppenheim: Private listings could take real estate ‘back to the Dark Ages’
- It’s ‘difficult’ for buyers ‘to negotiate lower commission rates,’ watchdog says
- Compass’s Buyer Demand tool: breakthrough or déjà vu?
- Zillow says most agents are complying with its private listings policy
- Zillow may be surrounded, but it’s not checkmate just yet
More from real estate trainingMore posts in real estate training »
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- How to keep agents motivated if they’re worried about commissions
- 5 questions to help you decide what you want in your next job
- Lesson Learned: Real estate apprenticeship is the answer to new agent retention
- How the ‘bro climate’ is failing new real estate agents and their clients
More from real estate transactionsMore posts in real estate transactions »
- Stop begging for deals: 9 real-world tips for negotiating concessions
- NAR economist predicts post-shutdown real estate ‘boom’
- ALTA takes aim at seller impersonation fraud: What to know
- Stop losing deals: Ask ‘why?’ to find buyers who won’t back out
- Anywhere expects preservation of brand ‘independence’ after Compass merger
More from SelectMore posts in Select »
- Luxury’s next phase: What the 2026 buyer really wants
- Keller Williams expands overseas once again
- Delistings and discounts jump as holiday season approaches
- ‘More persistent headwinds’ plague housing market as prices barely budge
- What saved my life — and why our industry must choose compassion over judgment
More from trainingMore posts in training »
- Real estate has a leadership problem, not a people problem
- Continuous professional development is essential for elevating success
- What agents want in a brokerage (Hint: It’s not just about money)
- How the ‘bro climate’ is failing new real estate agents and their clients
- How a 2008 bankruptcy fueled a top team leader’s comeback
More from Transaction EfficiencyMore posts in Transaction Efficiency »
More from Trusted AdvisorMore posts in Trusted Advisor »
Be First to Comment