The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents can do instead.
Source: Inman News
EXp’s Wendy Forsythe to agents: Focus on experience over metrics
Published in Brand Personality, Brokerage, brown harris stevens, Buy-side Representation, chief marketing officer, Chris Mumford, cmo, costar group, Emotional Marketing, Events, exp, eXp Realty, homes.com, ICNY 2025, ICNY2025, inman connect, Inman Connect New York, Marketing, marketing strategy, marketing tips, Matthew Leone, Real Estate Connect, Select, Storytelling in Marketing and wendy forsythe
More from BrokerageMore posts in Brokerage »
- Douglas Elliman launches national Estate, Trust & Probate Division
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- How to protect your business during a brokerage merger
- Associations: Want to add value, relevance? Raise the bar on events
- MLS PIN wins final settlement approval in Nosalek case
More from brown harris stevensMore posts in brown harris stevens »
- In an uncertain market, Inman Connect New York offers solutions
- Bess Freedman on the market, private listings and 2026
- A bunch of big real estate teams are making big moves
- How this agent sold $20M in real estate in the past 12 months through Instagram
- Inman announces the newest members of the 2025 Golden I Club
More from chief marketing officerMore posts in chief marketing officer »
More from Chris MumfordMore posts in Chris Mumford »
More from cmoMore posts in cmo »
- From glass ceiling to glass cliff: Why women leaders still face an uphill battle
- Bright MLS names Realtor.com veteran Amit Kulkarni as new CMO
- Clients expect a tech-savvy agent: EXp chief marketing officer
- Realogy Expansion Brands CMO: Don’t fall for this marketing trap
- From startup to powerhouse brokerage: How Compass built its brand
More from costar groupMore posts in costar group »
- Zillow bashes CoStar in request to transfer lawsuit
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- Zillow is taking down images at the center of CoStar’s copyright lawsuit
- Inman celebrates its 2025 Inman Innovator Award winners
- Realtor.com CEO is ready to ‘turn off’ Clear Cooperation debate
More from Emotional MarketingMore posts in Emotional Marketing »
More from EventsMore posts in Events »
More from expMore posts in exp »
- Another brokerage just hit a major agent-count milestone
- ‘Divine’ timing brings $80M Texas broker to eXp Realty
- How Glenn Sanford built eXp into a billion-dollar brokerage
- From glass ceiling to glass cliff: Why women leaders still face an uphill battle
- Minnesota broker sues eXp over sexual harassment, retaliation
More from eXp RealtyMore posts in eXp Realty »
- Is fall the new spring? Market winds may be shifting, NAR says
- In an uncertain market, Inman Connect New York offers solutions
- Another brokerage just hit a major agent-count milestone
- We asked 5 new agents, ‘How’s business?’ Their answers might surprise you
- A bunch of big real estate teams are making big moves
More from homes.comMore posts in homes.com »
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- Zillow’s images, Compass’ new lawyer, low-cost listings: Top 5
- Portals spend millions on SEO. Here’s how to leverage it for free
- Zillow is taking down images at the center of CoStar’s copyright lawsuit
- RealScout and Agent Image partner to steal Zillow leads — and give them to you
More from ICNY 2025More posts in ICNY 2025 »
More from ICNY2025More posts in ICNY2025 »
- Catch up on all the big commission conversations from Inman Connect
- Leaders foresee opportunity in wake of antitrust commission suits
- ‘If you’re a Realtor, you can’t be a NIMBY’: Joe Rand on affordability
- Catch up on the best of Inman Connect New York: The Download
- Agents need to push past fear when posting online
More from inman connectMore posts in inman connect »
- In an uncertain market, Inman Connect New York offers solutions
- Take the Inman Intel Index survey for September 2025
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
- Brad Inman: ‘AI will be god-like,’ and other real estate predictions
More from Inman Connect New YorkMore posts in Inman Connect New York »
More from MarketingMore posts in Marketing »
- How to protect your business during a brokerage merger
- Here’s our most read advice from Back to Basics Month 2025
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
More from marketing strategyMore posts in marketing strategy »
- Does the Compass-Anywhere deal set the stage for a private listings culture clash?
- How to stop second-guessing yourself and make solid decisions
- How to launch a real estate listing like Taylor Swift drops an album
- How to solve listing problems (without jumping to a price drop)
- Judge denies NWMLS request to stay discovery, moving the needle forward for Compass
More from marketing tipsMore posts in marketing tips »
More from Matthew LeoneMore posts in Matthew Leone »
More from Real Estate ConnectMore posts in Real Estate Connect »
- In an uncertain market, Inman Connect New York offers solutions
- Real estate CEOs sound off on CCP, M&A, being No. 1: The Download
- 3 CEOs talk change, affordability, NAR and end-to-end systems
- Redfin’s Glenn Kelman spills details on bittersweet transition to Rocket
- Brad Inman to agents: AI will eliminate the great Clear Cooperation debate
More from SelectMore posts in Select »
- Zillow bashes CoStar in request to transfer lawsuit
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- Douglas Elliman launches national Estate, Trust & Probate Division
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- Associations: Want to add value, relevance? Raise the bar on events
More from Storytelling in MarketingMore posts in Storytelling in Marketing »
More from wendy forsytheMore posts in wendy forsythe »
Be First to Comment