The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents can do instead.
Source: Inman News
EXp’s Wendy Forsythe to agents: Focus on experience over metrics
Published in Brand Personality, Brokerage, brown harris stevens, Buy-side Representation, chief marketing officer, Chris Mumford, cmo, costar group, Emotional Marketing, Events, exp, eXp Realty, homes.com, ICNY 2025, ICNY2025, inman connect, Inman Connect New York, Marketing, marketing strategy, marketing tips, Matthew Leone, Real Estate Connect, Select, Storytelling in Marketing and wendy forsythe
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