Zillow is shoring up its Home Loans business by ratcheting up pressure on Flex agents, who refer clients to the mortgage arm or risk losing future leads, tech advisor Mike DelPrete writes.
Source: Inman News
DelPrete: How Zillow pressures its agent partners to plug mortgages
More from AgentMore posts in Agent »
- The death of old-school SEO, and what it means for real estate
- Forget private marketplaces, Colorado brokers launch full-transparency offensive
- 7 AI tips for real estate agents from a tech insider
- Zillow released its price forecast for hundreds of US markets. What will happen near you?
- Here’s why price cuts are sweeping the country
More from Inman IntelMore posts in Inman Intel »
- Hopeful but wary, agents report slippage in listing pipelines: Intel
- 55 power users spill their AI secrets to a slicker real estate workflow
- Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey
- Modest gains help agents see path to recovery: Client Pipeline Tracker
- NAR lost the trust of many agents. Is the trade group winning it back?
More from mike delpreteMore posts in mike delprete »
- Are commissions still falling? What Intel’s watching in weeks ahead
- Zillow begins sending warnings to brokers ahead of private listing ban
- Checkmate or alienate? Reactions mixed as firms align with Zillow
- 87% of mortgage lead gen comes from referrals and past clients
- Leads, conversions and value amid the portal wars: DelPrete
More from MortgageMore posts in Mortgage »
More from ZillowMore posts in Zillow »
- The death of old-school SEO, and what it means for real estate
- Zillow released its price forecast for hundreds of US markets. What will happen near you?
- Attorneys general pile onto Zillow-Redfin following FTC rental suit
- FTC sues Zillow: A wake-up call for real estate agents and brokers
- FTC sues Zillow, Redfin over $100M rental syndication deal
More from Zillow Home LoansMore posts in Zillow Home Loans »
- 4 smart ways to use Zillow’s tools to level up your brand
- Zillow unveils interactive ‘drone-like experience’ along with other new features
- Former Zillow mortgage originator sues over alleged wages issues
- With focus on mortgage business, Zillow launches ‘BuyAbility’ tool
- Zillow Q2 revenue exceeds expectations, grows 13% to $572M
More from Zillow MortgageMore posts in Zillow Mortgage »
Be First to Comment