The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the “biggest marketing campaign in real estate history.”
Source: Inman News
CoStar to spend a billion dollars on marketing in fight for portal crown
Published in Andy Florance, apartments.com, costar, Dany Levy, greg robertson, Heidi Gardner, Industry News, Jeff Goldblum, Lil Wayne, mike delprete, portal war, realtor.com, Redfin, Select, snl, super bowl, Technology, youtube and Zillow
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