The viral ad agency Harmon Brothers has been hired to create a campaign featuring the company’s “mortgage genie” showcasing the lender’s simplified loan process.
Source: Inman News
ConsumerDirect Mortgage rebrands as Real Genius
Published in Chris Holmes, ConsumerDirect Mortgage, firstbank, Jamie Thornton, Markets & Economy, Mortgage, Real Genius and Select
More from firstbankMore posts in firstbank »
More from Markets & EconomyMore posts in Markets & Economy »
- Dual licensing is on the rise. Is it the right move for your business?
- Change strategy as the market shifts to win the listings long game
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- Homebuyers came out in force last week, and rates are trending down
- October was another slow month for pending home sales
More from MortgageMore posts in Mortgage »
- Bayview merger positions Guild Mortgage for refinancing boom
- Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac
- Homebuyers came out in force last week, and rates are trending down
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- Realtor who tipped Pulte to Schiff loans now a witness [EXCLUSIVE]
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
Be First to Comment