On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand.
Source: Inman News
Coldwell Banker CMO shares the keys to a hit rebrand
Published in agent branding, branding, Brokerage, coldwell banker, david marine, dotloop, ICNY 2020, icny2020, Inman Connect New York, Inman Connect New York 2020, Marketing, Marnie Blanco, rebranding and Select
More from agent brandingMore posts in agent branding »
- Your brand isn’t what you say it is (it’s what others see)
- How real estate pros can thrive beyond the MLS in the AI era
- How to create a purpose-built brand for luxury real estate
- Bernice Ross launches new take on investing with ‘The Investor Scoop’
- Oh, what a feeling: 4 experts share how to create a brand that lasts
More from brandingMore posts in branding »
More from BrokerageMore posts in Brokerage »
- Dawn of a new era: Here’s how NAR says it’s changing for its members
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- NAR economist predicts post-shutdown real estate ‘boom’
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Where else is Zillow not enforcing its private listing ban?
More from coldwell bankerMore posts in coldwell banker »
- Despite unease, Compass poised to retain most Anywhere agents
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Former Coldwell Banker CEO on affordability and ‘purple’ policies
- Robert Reffkin: My commitments to Anywhere’s brands
More from david marineMore posts in david marine »
More from dotloopMore posts in dotloop »
- Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs
- Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review
- 13 tasks real estate agents can delegate to technology (beyond AI)
- Zillow cares more about consumers than Realtors do
- Zillow’s ‘new standards’ reveal a big problem. Take back our industry
More from ICNY 2020More posts in ICNY 2020 »
- Last chance! Sale extension ends tonight for Inman Connect LV and NY
- Prices go up Sept. 1 for Inman Connect Las Vegas and New York
- How to find new connections and referrals this fall
- Last call! Inman Connect New York presale is selling out
- UPDATE: 100 more presale tickets released for Inman Connect New York
More from icny2020More posts in icny2020 »
More from Inman Connect New YorkMore posts in Inman Connect New York »
More from Inman Connect New York 2020More posts in Inman Connect New York 2020 »
More from MarketingMore posts in Marketing »
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- RateMyAgent and Curated Social merge to form Renowned platform
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Leadershift: How brokers and team leaders can prepare for 2026
More from Marnie BlancoMore posts in Marnie Blanco »
More from rebrandingMore posts in rebranding »
- HomeSmart celebrates 25 years with new branding, messaging
- Hoby Hanna: What no one tells you about leading through a merger
- Howard Hanna launches first rebrand in more than 40 years
- RE/MAX meets expectations in Q1 but forecasts turbulence ahead
- The Keyes Company rolls out brand refresh ahead of 100th anniversary
More from SelectMore posts in Select »
- Dawn of a new era: Here’s how NAR says it’s changing for its members
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- HUD shifts homeless policy away from providing permanent housing
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- RateMyAgent and Curated Social merge to form Renowned platform
Be First to Comment