“The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,” Rocket CEO Varun Krishna says in detailing how AI will power growth.
Source: Inman News
AI key to growing Rocket, Redfin and Mr. Cooper under one roof
Published in AI, amrock, artificial intelligence, automation, Brian Brown, Brokerage, conversion, home buying, iEmergent, lead funnel, Lead Generation, loan origination, loan servicing, Mortgage, mortgage attach rate, mortgage attachment rate, mortgage loan servicing, mortgage origination, mortgage refinancing, mortgage servicing, mortgage servicing rights, mortgage underwriting, Mr. Cooper, Purchase Agreement Automation, q3 2025 earnings, real estate brokerage, Redfin, refinancing, rocket companies, Rocket Money, Rocket Mortgage, Select, Technology, Unit Economics, Varun Krishna and vertical integration
More from AIMore posts in AI »
- Can agents use AI to help with contracts and disclosures?
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- AI slop is flooding social feeds and reshaping real estate marketing
More from amrockMore posts in amrock »
- Rocket hires Viral Nation as first social media agency of record
- US home lending giant Rocket Mortgage bidding Canada adieu
- Rocket’s $649M Q4 profit puts the company in the black for 2024
- Rocket lays groundwork for Super Bowl ads with ‘brand restage’
- Rocket is deploying scalable AI across an entire fintech platform
More from artificial intelligenceMore posts in artificial intelligence »
- Future-proof your digital footprint for 2026 (and beyond)
- Can agents use AI to help with contracts and disclosures?
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- How this team leader built a 90% repeat and referral business
More from automationMore posts in automation »
- Inman unveils winners of the 2025 Best of Proptech Awards
- Brokers are losing to ChatGPT. Here are 10 new AI rules of the road
- New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’
- 9 brutally honest budgeting truths no brokerage wants to face in 2026
- How AI helped me get 110K views posting 30 times a day for 30 days
More from Brian BrownMore posts in Brian Brown »
- Brokerages draw private-listing dividing lines — and backdoor plans
- Rocket seeing ‘awesome early data’ from Redfin acquisition
- Rocket says it could close Redfin acquisition as soon as this quarter
- Rocket’s appetite for growth could ding corporate debt rating
- Rocket: Redfin acquisition will cut consumer transaction costs by half
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from conversionMore posts in conversion »
More from home buyingMore posts in home buying »
- Paraspot AI sees the future of property inspection: Tech Review
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Realtor.com’s FlyAround offers a bird’s-eye view of the market
- How local outreach and community events build trust and client loyalty
- Opendoor announces new CEO: Shopify’s Kaz Nejatian
More from iEmergentMore posts in iEmergent »
- Evergreen Home Loans hiring to serve 29 additional states
- Rocket seeing ‘awesome early data’ from Redfin acquisition
- Rocket to inherit Mr. Cooper’s customer satisfaction woes
- Government regulator lets BofA mortgage off the hook 3 years early
- Fairway Independent Mortgage buys itself a new Midwest division
More from lead funnelMore posts in lead funnel »
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from loan originationMore posts in loan origination »
- AI helps UWM seize the day, make the most loans in 4 years in Q3
- LoanDepot revamps leadership as it fights steering allegations
- Rocket Companies closes Mr. Cooper acquisition
- Better Mortgage seizes the day on Wall Street with $75M raise
- Better shares soar on bullish thesis by activist investor Eric Jackson
More from loan servicingMore posts in loan servicing »
- Bayview merger positions Guild Mortgage for refinancing boom
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Trump signs bill curtailing sale of mortgage trigger leads in 180 days
- LoanDepot shares surge on bullish call by Citron Research
- Mr. Cooper shareholders approve merger with Rocket Companies
More from MortgageMore posts in Mortgage »
- Bayview merger positions Guild Mortgage for refinancing boom
- Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac
- Homebuyers came out in force last week, and rates are trending down
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- Realtor who tipped Pulte to Schiff loans now a witness [EXCLUSIVE]
More from mortgage attach rateMore posts in mortgage attach rate »
More from mortgage loan servicingMore posts in mortgage loan servicing »
- Mortgage trigger leads will be less crazy, but they ain’t going away
- Rocket to inherit Mr. Cooper’s customer satisfaction woes
- Mr. Cooper is ‘firing on all cylinders’ going into merger with Rocket
- Hubzu operator Altisource plans reverse split to avoid delisting
- CFPB rescinds dozens of policies as court battle over its fate rages on
More from mortgage originationMore posts in mortgage origination »
- DR Horton gets into AI mortgage tech with Tidalwave stake
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Mortgage lenders are turning to AI to play in the big leagues
- Back as CEO, loanDepot founder has his work cut out for him
- Chimera boosts non-QM presence with HomeXpress acquisition
More from mortgage refinancingMore posts in mortgage refinancing »
- Bayview merger positions Guild Mortgage for refinancing boom
- Earning gratitude: 5 ways to move the needle in your business
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- Stop freaking out about 50-year mortgages. They might save the housing market
- Lower mortgage rates spur homebuyers, but mostly refis
More from mortgage servicingMore posts in mortgage servicing »
More from mortgage servicing rightsMore posts in mortgage servicing rights »
- Bayview merger positions Guild Mortgage for refinancing boom
- AI helps UWM seize the day, make the most loans in 4 years in Q3
- Defying conventional wisdom, UWM grows mortgage refis
- Mr. Cooper is ‘firing on all cylinders’ going into merger with Rocket
- Rocket will pay off $4B in Mr. Cooper debt after acquisition
More from mortgage underwritingMore posts in mortgage underwriting »
- Backers of rival mortgage credit scores wage public relations war
- Homebuyers get cold feet as mortgage rates rebound from lows
- Fannie Mae and Freddie Mac are not accepting VantageScore 4.0
- New rules for Fannie, Freddie credit scoring are stumping lenders
- These are the 31 markets where home prices have fallen the most
More from Mr. CooperMore posts in Mr. Cooper »
More from q3 2025 earningsMore posts in q3 2025 earnings »
- New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’
- EXp digs at Compass during Q3 earnings as agent retention soars
- Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Offerpad home sales, acquisitions hit new low in Q3 2025
More from real estate brokerageMore posts in real estate brokerage »
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Walshe murder trial: Defense floats new story in opening statement
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- After failed NAR vote, brokerages beef up referral disclosures
- 3 under-the-radar trends from October’s Intel Index survey
More from RedfinMore posts in Redfin »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Bayview merger positions Guild Mortgage for refinancing boom
- Zillow reverses course and removes climate data from listings
- Delistings and discounts jump as holiday season approaches
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
More from refinancingMore posts in refinancing »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- AI helps UWM seize the day, make the most loans in 4 years in Q3
- Lower mortgage rates spur homebuyers, but mostly refis
- Pending home sales remain stuck in the mud in September
More from rocket companiesMore posts in rocket companies »
- Bayview merger positions Guild Mortgage for refinancing boom
- Zillow’s listing ban hangs in the balance after 4-day hearing
- Redfin site fluke exposed past users’ data on listing contact forms
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs
More from Rocket MoneyMore posts in Rocket Money »
- US home lending giant Rocket Mortgage bidding Canada adieu
- Rocket’s $649M Q4 profit puts the company in the black for 2024
- Rocket lays groundwork for Super Bowl ads with ‘brand restage’
- Rocket is deploying scalable AI across an entire fintech platform
- Rocket hires Venmo, PayPal vet to lead product engineering teams
More from Rocket MortgageMore posts in Rocket Mortgage »
- Bayview merger positions Guild Mortgage for refinancing boom
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- DR Horton gets into AI mortgage tech with Tidalwave stake
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Why 88% of agent conversations never make it to the CRM
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from TechnologyMore posts in Technology »
- Future-proof your digital footprint for 2026 (and beyond)
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- DR Horton gets into AI mortgage tech with Tidalwave stake
More from Unit EconomicsMore posts in Unit Economics »
More from Varun KrishnaMore posts in Varun Krishna »
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Rocket Companies closes Mr. Cooper acquisition
- Mr. Cooper shareholders approve merger with Rocket Companies
- Rocket, Mr. Cooper merger OK’d by Fannie and Freddie regulator
- Here’s the last look at Redfin’s finances as an independent company
More from vertical integrationMore posts in vertical integration »
- After failed NAR vote, brokerages beef up referral disclosures
- Christie’s president wants to dominate luxury real estate
- Get ready to get hit with a tsunami of real estate consolidation
- Dream Finders Homes grows its mortgage, title insurance footprint
- To mortgage or not to mortgage? That is the question (for brokers)
Be First to Comment