Press "Enter" to skip to content

Posts published in “Opinion”

Why don’t we think about clients’ specific needs?

Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead,…

4 tips for avoiding toxic behavior in real estate

Whether it’s clients creating roadblocks over the smallest details or other agents working to bring their colleagues down, today’s entrepreneur needs to be equipped to…

Why the only constant in real estate is change

Everyone is experimenting with new models, ideas and concepts as the needs and expectations of millennials change in a world upended by digital technologies, home…

5 steps for getting more social media ‘likes’

Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s…