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Posts published in “Opinion”

Dear marketing mastermind: who are you talking to?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: how to effectively reach your audience. Source: Inman News

The age of streaming real estate is here

Zillow’s recent pivot from a traditional agent ad model to its all-in, instant-offer business model reminds me of Netflix’s gutsy decision in 2007 to move…

Zillow: Frenemy or a direct competitor?

Zillow won my trust with its great website, but returning CEO Rich Barton’s leadership has me questioning where agents stand in the rapidly evolving real…