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Posts published in “Marketing”

Do your clients tell their friends about you?

Ideally, your clients should think of you in the same way they think of their regular service providers like their hair stylists, accountants and dentists.…

6 tips for pricing your listing to move

How do you set a proper list price that will both satisfy your seller and attract qualified buyers? You find that magic number in these…

How to build a niche to survive in real estate

As real estate professionals navigate the change that comes with technological disruption, one thing is certain — agents who do not focus on specialization will…

How does your listing presentation stack up?

When was the last time you critiqued your listing presentation? Regular Inman columnist Bernice Ross details an experience her colleague had hiring an agent and…