When building a successful website, there are two things to keep in mind: 1. Your brand. 2. Your target audience. In the 15 years that Propertybase has been building real estate websites, we have seen time and time again when there was too much focus on the brand and not on the user or vice versa.
Source: Inman News
4 ways to turn your website into a lead generation machine
Published in 4 ways to turn your website into a lead generation machine, back office tools, Brokerage, crm, idx, john voigt, Lead Generation, lead management, lead nurturing, Market Analytics, market insights, MLS, Propertybase, real estate tech, real estate websites, Sponsored and Transaction Management
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