It appears that Zillow’s longstanding traffic lead over realtor.com is diminishing. It’s insignificant in terms of competitive advantage and revenue uplift — and might simply be an artifact of pandemic browsing patterns — but it does reveal a deeper truth around portal monetization.
Source: Inman News
Zillow vs. realtor.com: Mike DelPrete on their battle
Published in Analysis, Columns, Data, mike delprete, portals, realtor.com, Select and Zillow
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