Media and real estate have more in common than you might think, argued Chris Finnegan, chief marketing and communications officer at Bright MLS onstage at Inman Connect New York. If you use data to target consumers in a personalized way, it can be more valuable than owning more market volume.
Source: Inman News
WATCH: Data cap is more important than market cap
Published in Austin Board of Realtors, big data, bright mls, Connect Video, Data, Emily Chenevert, Events, ICNY, icny2020, inman connect, Inman Connect New York, Inman Connect New York 2020, Leslie Appleton-Young, MLS & Associations, Real Estate Connect, Ryan Rodenbeck, Select, Spyglass Realty and Video
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