Media and real estate have more in common than you might think, argued Chris Finnegan, chief marketing and communications officer at Bright MLS onstage at Inman Connect New York. If you use data to target consumers in a personalized way, it can be more valuable than owning more market volume.
Source: Inman News
WATCH: Data cap is more important than market cap
Published in Austin Board of Realtors, big data, bright mls, Connect Video, Data, Emily Chenevert, Events, ICNY, icny2020, inman connect, Inman Connect New York, Inman Connect New York 2020, Leslie Appleton-Young, MLS & Associations, Real Estate Connect, Ryan Rodenbeck, Select, Spyglass Realty and Video
More from Austin Board of RealtorsMore posts in Austin Board of Realtors »
- Inman celebrates its 2025 Inman Innovator Award winners
- Has this Austin MLS ‘solved’ the private listings conundrum?
- Inman celebrates industry visionaries: Announcing the 2025 Inman Innovator Award finalists
- Rethinking NAR’s speech policy, CCP, settlement: Inman Top 5
- Zillow’s clarity, Tutor’s clap back, LionDesk’s closure: Inman Top 5
More from big dataMore posts in big data »
More from bright mlsMore posts in bright mls »
More from Connect VideoMore posts in Connect Video »
- Here’s how to build a group your team wants to stick with
- ‘The new norm is tough’: Ivy Zelman on the future of the housing market
- Redfin CEO: With commissions in peril ‘cooperation may crumble’
- Mauricio Umansky: ‘Something exciting happens every time I wake up’
- 23 Inman Connect videos worth watching to get ready for 2023
More from DataMore posts in Data »
- Blueprint launches new subscription research platform for commercial executives
- As homebuyers gain leverage, sellers get cold feet. Is it happening near you?
- Modest gains help agents see path to recovery: Client Pipeline Tracker
- Why is Midwest real estate beating the rest of the country?
- US home prices see modest annual gains, but lag behind inflation
More from Emily ChenevertMore posts in Emily Chenevert »
More from EventsMore posts in Events »
More from ICNYMore posts in ICNY »
- Inman announces the 2025 Inman Connect San Diego Ambassadors
- Want to fall in love with real estate all over again? Here’s how
- Is it you? Call for speakers for Inman Connect San Diego 2025
- Leaders foresee opportunity in wake of antitrust commission suits
- ‘If you’re a Realtor, you can’t be a NIMBY’: Joe Rand on affordability
More from icny2020More posts in icny2020 »
More from inman connectMore posts in inman connect »
- In an uncertain market, Inman Connect New York offers solutions
- Take the Inman Intel Index survey for September 2025
- Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5
- Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
- Brad Inman: ‘AI will be god-like,’ and other real estate predictions
More from Inman Connect New YorkMore posts in Inman Connect New York »
More from Inman Connect New York 2020More posts in Inman Connect New York 2020 »
More from Leslie Appleton-YoungMore posts in Leslie Appleton-Young »
- Real estate and tech vets launch women-led coaching platform
- Mark 2024 down in the books as the year WomanUP! roared
- What’s next? Top economists tackle the biggest questions in real estate
- COVID-19 changed everything for California Realtors. Here’s how they adapted
- What’s next? C.A.R.’s VP addresses agent concerns
More from MLS & AssociationsMore posts in MLS & Associations »
More from Real Estate ConnectMore posts in Real Estate Connect »
- In an uncertain market, Inman Connect New York offers solutions
- Real estate CEOs sound off on CCP, M&A, being No. 1: The Download
- 3 CEOs talk change, affordability, NAR and end-to-end systems
- Redfin’s Glenn Kelman spills details on bittersweet transition to Rocket
- Brad Inman to agents: AI will eliminate the great Clear Cooperation debate
More from Ryan RodenbeckMore posts in Ryan Rodenbeck »
More from SelectMore posts in Select »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Democrats seek transparency into Fannie, Freddie ‘reprivatization’
- Former agent convicted of swindling woman out of her home
- Is fall the new spring? Market winds may be shifting, NAR says
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
More from Spyglass RealtyMore posts in Spyglass Realty »
More from VideoMore posts in Video »
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- How the Compass-Anywhere deal could spur an ‘arms race’
- Turn 1 short video into 3 posts: How to scale your content with AI
- How a 2008 bankruptcy fueled a top team leader’s comeback
- Here’s a simple formula for building a healthy, thriving business
Be First to Comment