ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why “radical honesty” is more important than ever as AI influences the home shopping experience.
Source: Inman News
This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution
Published in .realtor, AI, Alex Vidal, artificial intelligence, Brokerage, Dallas-Fort Worth, era real estate, inman, jason abrams, keller williams, large language model, Radical Authenticity, real estate coaching, real estate lead generation, real estate search, Select, Southlake, Theme Months and theme-month-202510
More from .realtorMore posts in .realtor »
More from AIMore posts in AI »
- Paraspot AI sees the future of property inspection: Tech Review
- 41 years, 8 lessons, 1 truth about real estate that never changes
- AI basics for agents: How to get started with confidence
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Why 88% of agent conversations never make it to the CRM
More from Alex VidalMore posts in Alex Vidal »
- Recruiting playbook: How to win agents (and keep them)
- Does the Compass-Anywhere deal set the stage for a private listings culture clash?
- Real estate CEOs sound off on CCP, M&A, being No. 1: The Download
- Agents are ‘fighting uphill’ — but there’s still opportunity
- How to make recruiting ‘a hell of a lot easier,’ according to one exec
More from artificial intelligenceMore posts in artificial intelligence »
More from BrokerageMore posts in Brokerage »
- Kris Lindahl on why unapologetic authenticity is your only sustainable marketing plan
- Here’s why SMART goals are dumb and STUPID goals work better
- NAR by the numbers: Dues flat, members ‘sticky,’ cost cuts ahead
- The urgency trap: Are you training clients to ignore your boundaries?
- Learning to lead: 5 practices that help moms thrive in real estate
More from Dallas-Fort WorthMore posts in Dallas-Fort Worth »
- Mega association emerges in Texas in the aftermath of major merger
- In a more buyer-friendly market, sellers are emerging too
- Inventory has doubled in nearly half of the US’s largest markets
- The scroll-to-sold TikTok strategy to yield 10 closings in 120 days
- Want to sell 7K houses in a year? Here’s how Ben Caballero does it
More from era real estateMore posts in era real estate »
- Recruiting playbook: How to win agents (and keep them)
- The modern tech stack agents and brokerages need now: Streaming
- Does the Compass-Anywhere deal set the stage for a private listings culture clash?
- Agents are ‘fighting uphill’ — but there’s still opportunity
- Anywhere cuts earnings estimate by 10% amid sluggish 2025 sales
More from inmanMore posts in inman »
- Fall has been ‘sneaky good’ for buyers, but the ‘warm-up is not guaranteed to last’
- Paraspot AI sees the future of property inspection: Tech Review
- 8 reasons you should never recommend a 50-year mortgage
- Are 50-year mortgages an affordability fix or a time bomb?
- AI basics for agents: How to get started with confidence
More from jason abramsMore posts in jason abrams »
- KW’s Jason Abrams on the ‘paradox’ of artificial intelligence
- Gary Keller: Real estate could be in a recession until late 2026
- Keller Williams exec shares how to win trust with clients — and Google
- Keller Williams CEO: Private listings should be a ‘local decision’
- Gary Keller’s bleak 2025 housing market forecast: The Download
More from keller williamsMore posts in keller williams »
More from large language modelMore posts in large language model »
More from real estate coachingMore posts in real estate coaching »
- Inman is celebrating 30 years of community, and you’re invited
- What Tom Ferry’s latest poll reveals about the future-focused agent
- What the World Series can teach agents about consistency, coaching and closing
- The anti-lawsuit way of presenting your fee: Now Streaming
- Tom Ferry and Josh Altman launch new joint coaching program
More from real estate lead generationMore posts in real estate lead generation »
- Realtors reject proposal to require disclosure of more referral fees
- Recession? Membership? Blessings? Inman Top 5
- Redfin vs. Compass vs. Zillow: Inman’s Top 5 stories of the week
- 10 reasons agents suffer from call anxiety (and how to cure it)
- 215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
More from real estate searchMore posts in real estate search »
More from SelectMore posts in Select »
- Jason Oppenheim: Private listings could take real estate ‘back to the Dark Ages’
- Stop begging for deals: 9 real-world tips for negotiating concessions
- 5 reasons your plumber is quietly richer than you
- Here’s why SMART goals are dumb and STUPID goals work better
- NAR by the numbers: Dues flat, members ‘sticky,’ cost cuts ahead
More from Theme MonthsMore posts in Theme Months »
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Want AI to recommend you in online search? Do these 7 things
- AI expert: Agents must harness AI or be replaced by those who do
- Practical magic! How to use AI for real estate disclosures
- How I script, edit and caption real estate videos FAST using AI
More from theme-month-202510More posts in theme-month-202510 »
- Want AI to recommend you in online search? Do these 7 things
- AI expert: Agents must harness AI or be replaced by those who do
- How I script, edit and caption real estate videos FAST using AI
- KW’s Jason Abrams on the ‘paradox’ of artificial intelligence
- How to explain the pros and cons of AI for real estate
Be First to Comment