There is a good deal of feature overlap between the Lofty and Firepoint, with both providing the market website creation and content management, AI assistants and lead generation and oversight. However, Lofty ventures into transaction management, omnichannel lead-gen and as of recently, property management.
Source: Inman News
Lofty acquires real estate CRM company Firepoint
Published in acqusititions, crm, firepoint, Lofty, marketing software, News Brief, PropTech, Select, Technology, Technology and Innovation Month, Theme Months and theme-month-202408
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